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CEIR Releases New Industry Insights Report

Unraveling the Myths About Material Handling


DALLAS, 23 July 2019 – Today the Center for Exhibition Industry Research (CEIR) announces a new Industry Insight Series Report, Unraveling the Myths About Material Handling, written by Aaron Bludworth, President and CEO of Fern, with contributions by Neil McMullin, Senior Vice President of Shared Services at Fern and longstanding Executive Director of ESCA, Larry Arnaudet.

This report is a must-read for first-time exhibitors looking to understand what is material handling, which is the shipment of goods onto and off the exhibition floor and how this service is charged. Most importantly, it provides advice on how to plan and send shipments in a way that minimizes that cost.

In this article, author Aaron Bludworth emphasizes the importance of doing one’s homework, planning well to avoid unnecessary charges. He states: “Understand the costs for your show: don’t get surprised! Familiarize yourself with the show services, including pricing and deadlines, and take advantage of the best pricing.”

“Education is essential to an exhibitor’s ability to minimize the cost of material handling,” said CEIR Chief Executive Officer Cathy Breden, CMP, CAE. “Knowing what goes into calculating this expense is key and organizers should educate exhibitors about options to help make the right choices and understand how to minimize costs. CEIR thanks Aaron, Neil and Larry for offering their extensive, practical expertise on this subject.”

This six-page report provides a comprehensive overview of what material handling is: what expenses and factors impact charges and advice on how to limit this cost. It includes:

Click here to download the full report. IAEE members may access the CEIR library and reports at no cost – a benefit of IAEE membership.

About CEIR
The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit


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