DALLAS, 9 March 2023 – The Center for Exhibition Industry Research (CEIR) announced participants of the 2023 Research Council. Council members review, prioritize and recommend research-based initiatives to the CEIR Board of Directors.
Research conducted by or on behalf of CEIR provides insights on current and emerging trends, the economics of B2B exhibitions, leading to better business performance.
“The Council is dedicated to serving the exhibition industry’s needs in terms of the information that is most useful to decision-makers and those interested in the continued success of events,” said 2023 CEIR Research Council Chairperson Jennifer Hoff, CEM. “We are hitting the ground running this year with the recently released Attendee Acquisition Study Report One: Planning, Performance Metrics, Costs, Gross Revenues and are eager to share the valuable insights reported to us.”
“Members of the Research Council are pivotal to driving the research topics and methodologies deployed,” added CEIR CEO Cathy Breden, CMP-F, CAE, CEM. “I could not be more pleased with the breadth of experience these industry experts bring to the important mission of CEIR.”
Members of the 2023 CEIR Research Council are:
Jennifer Hoff, CEM
Trifecta Collective LLC
Immediate Past Chairperson
Erik Burns, MA, MBA, Ed.D.
Director, Corporate Engagement
American Association of Pharmaceutical Scientists (AAPS)
Arjun Chakravarti, Ph.D.
Managing Director and Principal
President & CEO
Expo Convention Contractors
Senior Vice President – Owned Assets
Manager, Customer Insights
Christine M. Klein, CMP
Senior Vice President, Meetings & Business Partnerships
National Defense Industrial Association
Thad Lurie, CAE
ISPOR – The Professional Society for Health Economics and Outcomes Research
Brett Mitchell, CVA
Overland Park Convention Center
Chief Sales Officer
The Expo Group
Director of Research & Business Analysis
Rich Vallaster DES, CEM
Vice President, Events
International Carwash Association
Vice President, Marketing Services
Melissa Wolpert, CMP
Vice President, Conventions & Expositions
National Automobile Dealers Association
Chairperson, 2023 CEIR Board of Directors
Group Vice President
David DuBois, CMP-F, CAE, FASAE, CTA
President & CEO
Cathy Breden, CMP-F, CAE, CEM
Chief Executive Officer
Nancy Drapeau, IPC
Vice President of Research
The objective research produced by CEIR adheres to market research best practices and is designed to inform a broad range of exhibition industry constituents including B2B exhibition organizers, corporate marketers, M&A firms, venues and more. All primary research beyond the CEIR Index and Census is conducted by Nancy Drapeau, IPC, Vice President of Research, who has an extensive background in the exhibitions industry. Secondary research may also be curated to provide unique insights not provided in the primary research.
The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
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