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2020 Predict Program

Predict, CEIR’s Annual Exhibition Industry Outlook Conference will provide big picture information and data to gain insights through forward thinking content across market verticals – designed to help position organizations to be future focused. The actionable insights gained from this year’s Predict program will help in architecting your organization’s future.

The CEIR Predict Conference brings together executives in the B2B exhibitions industry to learn about and discuss emerging trends likely to impact trade shows and trade fairs three to five years out. The conference is designed with an outward looking approach, bringing in perspectives from forward-thinking experts to stretch one’s thinking.

Due to COVID-19, Predict will be offered virtually. All industry professionals with a Vice President or higher title or those who manage a show, are welcome to join Predict virtually for $299 USD per person. Visit the registration page for more details.

Schedule Subject to Change

2020 Program Overview

Virtual Experience Powered by

Tuesday, 22 September – All Times Below are Eastern Time Zone

9:45 a.m. ET | Attendee Check in

Predict Program | 10:00 a.m. ET – 4:30 p.m. ET

10:00 a.m. ET – 10:05 a.m. ET | Official Welcome and Overview
Cathy Breden, CMP, CAE, CEM; CEO of CEIR
Carrie Ferenac, CEIR Chairperson of the Board, Co-Founder & President, CNTV

10:05 a.m. ET – 10:45 a.m. ET | Opening Session – How to Think Like a Futurist
Presented by: John Gerzema, CEO, Harris Insights & Analytics/The Harris Poll

10:45 a.m. ET – 11:05 a.m. ET | Break

11:05 a.m. ET – 11:20 a.m. ET | Snapshot of US B2B Exhibition Industry: Current Performance and Outlook – How COVID is Interrupting Typical Recovery Time for Our Industry
Presented by: Nancy Drapeau, PRC; Vice President of Research, CEIR

Nancy Drapeau, PRC will provide insights and perspectives on how the CEIR Index is trending and the forecast for the year and through 2022. In light of the COVID-19 crisis prompting cancellations and postponements of events and all the challenges impacting the economy in a presidential election year, you will want to hear the latest macroeconomic forecast and CEIR Index updates to understand what it means for your event and strategic planning. Predict attendees will be the first to hear the CEIR Index results nine months into the year: which metrics to watch, which sectors are performing well and which are struggling.

11:20 a.m. ET – 12:35 p.m. ET | Economic Outlook 2020 and Beyond
Presented by: Alex Chausovsky, Economic Advisor, Market Research and Future Trends Analyst, ITR Economics

The news headlines in 2020 have certainly been interesting — trade conflicts, COVID-19, the geopolitical tensions and the U.S. elections. Alex Chausovsky will discuss these issues, as well as other macroeconomic trends and their likely impact on the trade show industry. Which sectors of the economy will provide the best opportunities for organizers, along with insights for how you and your organization should prepare for challenges in 2021 and beyond. Come armed with your questions on how your business might need to prepare.

12:35 p.m. ET – 1:35 p.m. ET | Break

1:00 p.m. ET – 1:30 p.m. ET | VIP Conversation with Economist Alex Chausovsky
For C-level organizers and CEIR sponsors only

1:35 p.m. ET – 2:35 p.m. ET | Geopolitical Landscape
Presented by: Sam Potolicchio, Ph.D., President, Preparing Global Leaders Forum; Distinguished Professor/Vice Dean , Russian Presidential Academy of National Economy and Public Administration

In this nonpartisan, nonpolitical session, Sam will provide his take on the issues facing the world today, and into the future. Issues that can impact the exhibitions industry – for the better or the worse. Sam’s unique style of delivery and insights from his world travel, working with many different governments, will surely set the scene for conversations at the networking reception.

2:35 p.m. ET – 3:00 p.m. ET | Break

3:00 p.m. ET – 3:30 p.m. ET | Trends Session
John Gerzema, CEO, Harris Insights & Analytics/The Harris Poll

3:30 p.m. ET – 4:30 p.m. ET | CEO Panel

Moderator: Vincent T. Polito, Managing Director, mdg 


  • Lori Anderson, President & CEO, International Sign Association
  • Aaron Bludworth, President & CEO, Fern
  • Greg O’Dell, President & CEO, Events DC
  • Yancy Weinrich, COO, Reed Exhibitions

4:30 p.m. ET | Event Wrap-Up & Closing Remarks
Cathy Breden, CMP, CAE, CEM; CEO of CEIR
Carrie Ferenac, CEIR Chairperson of the Board, Co-Founder & President, CNTV

*Predict attendees are eligible for 6 clock hours towards CEM re-certification.

Meet the Predict Advisory Council

Mark Bogdansky

Vice President, Meetings & Events
Auto Care Association

Arjun ChakravartiArjun Chakravarti

Senior Vice President, Analytics and Insights Solutions

Dan CorcoranDan Corcoran

Chief Operating Officer
Corcoran Expositions

Kimberly Hardcastle-Geddes, CEMKimberly Hardcastle-Geddes, CEM

Chief Marketing Strategist

Jenn HeinoldJenn Heinold, CEM

Senior Vice President, Events
Access Intelligence LLC

Mary Pat HeftmanMary Pat Heftman

Vice Chair
Winsight Media, Producer of The Restaurant Show

Robert “Bob” McLean, CPA, CAE

Robert “Bob” McLean, CPA, CAE, CEM

Executive Vice President
Promotional Products Association International (PPAI)

Vinnie Polito

Vinnie Polito


Eric Wulf

Eric Wulf

International Car Wash Association

Cathy Breden, CMP, CAE

Cathy Breden, CMP, CAE, CEM