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2020 Predict Program

Predict, CEIR’s Annual Exhibition Industry Outlook Conference provides big picture information and data to gain insights through forward thinking content across market verticals and helps to position organizations to be future focused. The conference will be held 21-22 September 2020 at the MGM National Harbor, just outside Washington, DC.

Why Predict?

The CEIR Predict Conference is the only outward looking conference in the industry. The conference brings in an outside perspective from presenters one does not normally see at industry conferences.

Additionally, CEIR is a nonprofit foundation. Although it is important to generate a profit to invest in the research CEIR produces, the intent is to support the work of CEIR.

*Predict attendees are eligible for 6 clock hours towards CEM recertification.

2019 Program Overview

Monday, 16 September 

Pre-event activities

9:00 AM – 11:00 AM
MATSO Breakfast and MeetUp
(Pre-event Session for MATSO Qualified Organizers Only)

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1:30 PM – 2:30 PM
CEIR Index Decoded – Understand the Latest Trends & Examples of How to Make This Data Work for Your Exhibitions (Pre-event Session for Organizers Only)

  • Nancy Drapeau, PRC, VP of Research, CEIR
  • Jackie James, Group Director, Informa Markets
  • Dr. Allen Shaw, Founder, President & Chief Economist, Global Economic Consulting Associates Inc.

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First Timers Event (2:30 PM – 2:45 PM)

Registration and Networking – MGM Grand Ballroom
(Registration opens at 1:00 PM)

Predict Program | 3:00 PM – 6:30 PM

Overview of CEIR Index
Nancy Drapeau, PRC, VP of Research, CEIR

Overview of Macro Factors Impacting the Economy
Dr. Lindsey Piegza, Chief Economist, Stifel Fixed Income

Deep Dive Panel moderated by Vinnie Polito, Principal, mdg

Panelists include:

  • Jerry Howard, CEO, National Association of Home Builders
  • Dr. Lindsey Piegza, Stifel Fixed Income
  • Dennis Slater, President of Association of Equipment Manufacturers (AEM)

The Harris Poll Report: Trends Shaping Our Future
John Gerzema, CEO of Harris Insights & Analytics/The Harris Poll

Deep Dive Panel moderated by Kimberly Hardcastle-Geddes, CEM, President & Chief Account Strategist, mdg

Panelists include:

  • John Gerzema, CEO of Harris Insights & Analytics/The Harris Poll
  • Michelle Mason, CAE, FASAE, President & CEO, Association Forum
  • Don Pazour, CEO of Access Intelligence

Reception – MGM Grand Ballroom Terrace

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Tuesday, 17 September

Breakfast | 7:30 AM – 8:30 AM

Predict Program | 8:45 AM – 1:00 PM

Using Marketing Disruptors for Launching Innovation
Tom Steenburgh, Ph.D., University of Virginia – Darden School of Business

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Based on business research done by Dr. Steenburgh, when talking with companies about the biggest challenges they face in growing revenues, he hears a consistent complaint: Senior leaders have great confidence in their ability to develop innovations but not in their ability to commercialize them. This gap results from a lack of formal processes and effective talent-management strategies which in turn limits the return companies reap from their R&D spending. To put it simply, companies that have invested millions to dream up new-to-the-world innovations need to become more adept at selling them to customers.

  • What impact today or in the future will the growing reality of omni-channel marketing have in how goods and services are brought in the B2B world?
  • What do leaders need to do to innovate with a multi-channel approach that provides customers with an integrated experience?
  • What is the role of trade shows in the omni-channel marketing mix?

Deep Dive Panel moderated by Cathy Breden, CMP, CAE, CEO, CEIR

Panelists include:

  • Arjun Chakravarti, SVP, Analytics & Insights, GES
  • Mike Lakas, Vice President of Information Technology & Operations, American Foundry Society
  • Tom Steenburgh, Ph.D., Richard S. Reynolds Professorship in Business Administration, University of Virginia – Darden School of Business

Panel Discussion on Trade, Technology & Infrastructure Funding
Moderated by Roger Rickard, Founder, Voices in Advocacy

Panelists include:

  • Nancy Drapeau, PRC, VP of Research, CEIR
  • John Paxton, COO & CEO Designate, Materials Handling Industry Association (MHI)
  • Bill Reinsch, Scholl Chair in International Business, Center for Strategic and International Studies

The Show as a Financial Instrument and Source of Funding
Andy Macey, EVP Global Strategy Practice, Freeman

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Whether you are interested in buying, selling or attracting investment, the common denominator is that your future will be driven by increasing the value of your asset. This panel will explore ways to increase that value to better prepare you to attract an investment, entice a buyer, or to maximize your own capital position for expansion.

Shifting dollars vs. new dollars from the corporate market make traditional trade shows vulnerable as brands want to own and control the message. With customers investing in their own proprietary events, and becoming publishers and show organizers themselves, it becomes even more critical to understand the drivers of this shift (why are your exhibitors investing so much in creating their own events?) and to take informed action on your key growth drivers – investing in experience, experimenting with learning, serving your niche communities in multiple ways, and focus on content and connection.

Is there a way to leverage your greatest asset as a way to make financing available to invest into the growth of your business? In this session, a panel of investors, private equity advisors, and show owners will discuss the following:

  • What are the most efficient ways show owners can future proof their business?  How can show owners unlock the value of their show for growth against a shifting competitive landscape?
  • How should show owners think about the financial value of the show as an asset?  How much is a show worth and how is a show valued?
  • How would one think about the different types of potential investors?  What’s the difference between looking at private equity, city conference centers, strategics or organizers as potential investors?
  • How do show owners and potential investors, respectively, think about minority versus majority ownership of a show, and about what ownership means for both parties?  What are the challenges and opportunities of collaborating with majority, minority, or strategic investors?

Deep Dive Panel moderated by Andy Macey, EVP Global Strategy Practice, Freeman

Panelists include:

  • Brett Conradt, Managing Director, Stax, Inc.
  • Simon Kimble, Executive Chairman, Clarion Events Ltd.
  • Kerry Smith, Divisional President, Marketing & Media Group, Access Intelligence LLC

Media Panel Discussion with Lunch
Moderated by Kimberly Hardcastle-Geddes, CEM, President & Chief Account Strategist, mdg

Panelists include:

  • Kevin Daum, Media Strategist & Columnist,
  • Daniel Lippman, Reporter, POLITICO & Co-Author, POLITICO Playbook

Meet the Predict Advisory Council

Arjun ChakravartiArjun Chakravarti

Senior Vice President, Analytics and Insights Solutions

Dan CorcoranDan Corcoran

Chief Operating Officer
Corcoran Expositions

Kimberly Hardcastle-Geddes, CEMKimberly Hardcastle-Geddes, CEM

President & Chief Account Strategist

Jenn HeinoldJenn Heinold

Senior Vice President, Events
Access Intelligence LLC

Mary Pat HeftmanMary Pat Heftman

Vice Chair
Winsight Media, Producer of The Restaurant Show

Robert “Bob” McLean, CPA, CAE

Robert “Bob” McLean, CPA, CAE

Executive Vice President
Promotional Products Association International (PPAI)

Vinnie Polito

Vinnie Polito


Eric Wulf

Eric Wulf

International Car Wash Association

Cathy Breden, CMP, CAE

Cathy Breden, CMP, CAE