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"This study provides a deeper understanding of the process and range of metrics used to evaluate the performance of exhibiting.
Primary benchmarks include:
*Overall process approach
*ROI Metrics - extent used, most popular, where exhibitions perform best
*Intermediate Performance Metrics - extent used, most popular, where exhibitions perform best
*Lead Qualification and Sales Conversion Rates"
This study, sponsored by The Society for Independent Show Organizers (SISO), provides a first-ever look at young professional exhibitor needs and preferences relating to the exhibition industry. It provides a comprehensive overview of their perceptions about all facets of exhibiting. Insights help organizers and other constituencies in the industry assure their offerings and marketing approaches are positioned to resonate with young exhibitors, who are the future of the industry.
This report provides an overview into the exhibition industry’s journey to data driven decision-making, including the extent of use of analytics, where it is delivering value today, and where it holds promise moving forward.