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2018 Speakers




Dr. David Bell
University of Pennsylvania’s Wharton School

Even in today’s interconnected, digital world, physical location still means everything and matters more than ever. David R. Bell, an authority on digital strategy and unified commerce, explains why.

A graduate of Stanford University and chaired marketing professor at the University of Pennsylvania’s Wharton School, David is an award-winning teacher and researcher. His studies focus on how we use the Internet and related technologies to search, shop and sell – a subject he delves deep into in his best-selling book – “Location is (Still) Everything” (New Harvest, July 2014), which was translated and published in Brazil (2016) and China (2017). His peer-reviewed academic articles are published in all major field journals and have been recognized with awards from The Institute for Operations Research and Management Sciences (INFORMS), the American Marketing Association (AMA), and Marketing Science Institute (MSI).

David speaks frequently and internationally on business model innovation in the digital economy and was an early investor in several iconic new economy companies including Bonobos (acquired by Walmart), (acquired by Amazon), Harry’s, (acquired by Walmart), and Warby Parker, among many others. David is President of Idea Farm Ventures, a New York City-based venture studio, created to catalyze the next generation of outstanding consumer lifestyle brands.

A New Zealand citizen and US Permanent Resident, David received his Ph.D. from Stanford University’s Graduate School of Business.



Marie Browne
Group Vice President, LaunchPad
Reed Exhibitions, North America

As Group Vice President for Reed Exhibitions, Marie is responsible for leading the LaunchPad team.  Her focus is to drive growth for the business via the launch and management of new events.   Marie assumed this role in late 2016 which has resulted in the launch of eight events in 2018.

Marie has been at Reed for 18 years and has held a variety of event management and corporate development roles.   Her immediate past position was Vice President of Corporate Development where she handled multiple acquisitions in the US, Mexico and Brazil.

Prior to joining Reed Exhibitions, Marie held senior marketing positions at a number of event management and membership organizations. 

Marie holds a Masters of Business Administration degree with concentrations in marketing and finance from the University of Connecticut.



Kimberly Hardcastle-Geddes, CEM

With 15 years of event marketing experience, a Master of Science in Business Administration and an uncanny ability to switch from left-brain to right-brain thinking (and back again), Hardcastle blends focus and discipline with innovative thinking and creativity to craft unique solutions for agency clients. She’s a CEM faculty member, a Krakoff Leaders Institute alumna, the editor of mdg’s marketing newsletter, a presenter of industry seminars on strategic marketing planning and, most importantly, an integral collaborator for several prominent association and event clients across in the country. She’s also a mom, runner, reader, lover of east coast cities and west coast beaches and is known to eat lunch at her desk as early as 9:15 a.m.





Mary Larkin
Executive Vice President
Diversified Communications

As Executive Vice President, Larkin oversees Diversified Communication’s US operations, as well as the international portfolio of seafood tradeshows, conferences and online reporting, including Seafood Expo Global (Brussels) and Seafood Expo North America (Boston), the industry’s leading events globally. She also oversees events in Asia (Hong Kong) and Diversified’s Integrative Healthcare and Wine portfolio.

Larkin began her tradeshow and conference career in Europe before moving to the U.S. in 1995 to join Diversified, where she held roles in sales and as show director. She was appointed Group Vice President in 2004 and Executive Vice President in 2014.




Daniel Lippman
Reporter & Co-Author of Playbook

Daniel Lippman is a reporter for POLITICO and a co-author of POLITICO's Playbook, the most indispensable morning newsletter for the biggest influencers in politics.

Before joining POLITICO, he was a fellow covering environmental news for E&E Publishing and a reporter for The Wall Street Journal in New York. He has also interned for McClatchy Newspapers and Reuters. During a stint freelancing in 2013, he traveled to the Turkish-Syrian border to cover the impact of the Syrian civil war for The Huffington Post and

He graduated from The Hotchkiss School in 2008 and from The George Washington University in 2012. Daniel hails from the Berkshires in western Massachusetts and enjoys playing tennis, seeing movies and trying out new restaurants in his free time.




Tim McGuinness
Vice President of Global Trade Expositions
International Council of Shopping Centers

TIMOTHY MCGUINNESS, a 30 + year veteran of the tourism, meetings, and convention industry, joined the International Council of Shopping Centers in May 2008 in the Business Development area. His primary focus and role is to oversee the sales and operations of ICSC’s North American portfolio of exhibitions including ICSC’s meetings and tradeshow activities in emerging overseas markets in China, India, Europe, South America and the Middle East. Tim manages a portfolio of 14 events, including RECon which is one of the largest and most prestigious events in the United States.

Prior to joining ICSC, Tim spent 4 years NYC & Company, the convention and tourism bureau for the City of New York, as Executive Director. In that role he managed the Tourism, Convention Sales, Membership and Visitors Information Center departments. In addition, he worked closely with City and State officials on the proposed expansion and renovation of the Jacob K. Javits Convention Center and Piers 92-94. Prior to joining NYC & Company, Mr. McGuinness served in key executive positions at Reed Exhibition Companies for 17 years, most recently as Vice President of Operations.  In this capacity, Mr. McGuinness handled the financial development and budget management for more than 35 national tradeshows and led a staff of 23.  He negotiated contracts with facilities, housing, vendors and airlines and established a number of long-term meeting venue agreements with significant discounts.

Mr. McGuinness has been a board member of several professional associations including the Big Apple Greeters, September 11th Families Association, Travel Industry of America, Major American Trade Show Organizers, International Association of Exhibit Managers, Chicago Advisory Task Force, Boston Convention Center Task Force and Exhibit Operations Society and NYC and Company. He was named as one of Top 100 Influential People in the TradeShow industry by TradeShow Week. He graduated from Assumption College in Worcester, MA with a BA in History.



Dr. Lindsey Piegza
Chief Economist
Stifel Fixed Income

Dr. Piegza specializes in research and analysis of economic trends and activity, world economies, financial markets and fiscal policies. Piegza joined Stifel in 2015 amid the merger with Sterne Agee where she was Chief Economist. Prior to her roles with Stifel and Sterne Agee, she was the Senior Economist for an investment bank for eight years in New York City.

In addition to more than 13 years of professional experience, Piegza has published academic papers in prestigious journals such as the Harvard Business Review and in textbooks from Northwestern University's Kellogg Graduate School of Management.




Vinnie Polito

With more than 20 years in senior leadership positions in the industry, Vincent is generally recognized as a content development and execution specialist. During his career, he’s had two international postings, launched events on five continents and developed highly specialized conferences in technology, life sciences and healthcare. Vinnie is also the past Chairman of the International Association of Exhibitions and Events (IAEE), the leading organization in the conference and trade show industry.




David Saef, CTSM
Chief Instigator

David leads GES MarketWorks, a service which provides strategic insights and marketing campaigns, since 2010. MarketWorks has partnered with top organizers and corporate marketers to refine event strategies, grow audience through segmentation and targeted messaging, deliver creative marketing campaigns, and identify improvements through event audits and surveys. Sample clients include Penton, National Safety Council, Solar Energy Tradeshows and Radiological Society of North America. David also leads GES’ thought leadership platforms including Sponsorship 2020, Traffic Builders and Trend Tracker. He is a board member at BPA Worldwide, a media and event auditing organization, Healthcare Exhibitors Association, and IAEE Education Committee since 2014. David served as IAEE Education Committee Chair in 2015 and 2016. He is a frequent speaker at IAEE, PCMA Convening Leaders, Large Show Roundtable and Exhibitor Live among others.