CEIR Predict

Program Button Speaker Button
Sponsors Button Hotel Button Apply Button
*Apply before 31 July 2015 to receive early registration rate of $899 

A special message from our 2015 Title Sponsor

Follow us:


September 16 
Near Term Predictions: What's Ahead for the Trade Show Industry
4:00 - 4:05 Welcome & Opening Remarks: Britton Jones, Chairperson, CEIR Predict Program Committee, President & CEO, Business Journals Inc.
4:05 - 4:50 Global Economic Outlook and Impact on the Exhibition Industry: Amir Sufi, Ph.D. Chicago Board of Trade Professor of Finance and Co-Director, Initiative on Global Markets, University of Chicago Booth School of Business and Research Association, Corporate Finance, Economic Fluctuations and Growth, and Monetary Economics Programs, National Bureau of Economic Research

Back by popular demand!
The signs for a continued slow and steady recover are evident. Economic and job growth in the U.S. are driving this growth. Amir Sufi will provide an outlook on the global and regional macro economies, and which indicators are important to watch.
Sponsored by Reed Exhibitions
4:50 - 5:15 Open discussion
5:15 - 5:30 CEIR Index Update: Brian Casey, CEM, President & CEO, CEIR
5:30 - 6:00 Head or Tail winds? A Facilitated Discussion on the State of the Exhibitions and Events Industry. Where is the industry headed and why?
6:30 - 8:00 Reception: Workspring
September 17
An Insightful Look at the Future of the Trade Show Industry
8:00 - 8:10 Welcome & Opening Remarks: Choose Chicago
8:10 - 8:35

What We See - Change!: Marc Pomerleau, Director of Strategy, FreemanXP

Profound change at every level of our existence is transforming how we will learn, communicate and engage. Synthesizing the power of data with meaningful, contextualized experience and doing it well will bring us closer to designing a preferred and emerging future for the entire world of experiential marketing.  Marc Pomerleau brings wide lens perspective from his experiences working in the federal government in DC, big tech in Silicon Valley, manufacturing in Asia, co-founding start ups and basically being curious about everything.
Sponsored by Freeman
8:35 - 9:15

Design the Desired Outcome: Bruce Mau, Visionary, Innovator, Designer

Design has changed the way we interact with the world. From hand-held smart products to large-scale systems and networks, designers have envisioned a brave new world of connectivity and autonomy. Renowned designer and thinker Bruce Mau talks about the future of design, charting his path from object and environment-based design to the more essential contemplation of how one engineers a sustainable, creative life.
Sponsored by Freeman
9:15 - 9:35 Group Discussion/Q&A: Moderator: Bob Priest-Heck, President & COO, Freeman
Sponsored by Freeman
9:35 - 10:00 Networking Break
10:00 - 11:00 Innovating Brand Activation at Trade Shows

Corporate marketers are increasingly creating cutting edge and unique experiences to attract, engage and immerse target audiences and activate the brand. Exhibition organizers also have become increasingly savvy in thinking outside the box and offering unique and innovative sponsorships and conference activities to deliver a meaningful and memorable experience for exhibitors and audiences. This joint panel of show organizers and corporate marketers will share the latest research on sponsorship and exhibiting trends and discuss the techniques, tools and technologies being deployed to create a compelling and effective show experience.
Sponsored by GES
11:05 - 12:00

Business Models of the Future: Moderated by Don Pazour, President, Access Intelligence LLC.

Better facilitated commerce through events will call for new experiential models for attendees as well as new digital and data-driven ROI tools for exhibitors to drive sales. Three of the industry’s visionaries will discuss how the existing trade show model must evolve and they will explore new business models to keep face-to-face, community based media as the most effective marketing tool for CMOs.

Galen Poss, Vice Chairman of dmg::Events, Gary Shapiro, President & CEO with the Consumer Electronics Association (CEA), and Greg Topalian, President, Leftfield Media, will share their experiences on how evolving and creating new models fulfills their vision of what the key ingredients will be for the most successful models of the future. Blurring lines between b2b and b2c; integrated approaches to brick-and-mortar and online distribution; competition from exhibitors’ own experiential events; and the pursuit of year-round engagement of buyers and sellers around event brands are just a few of the questions that will be addressed. This highly interactive session will delve into many of these perspectives and we encourage attendees to share their perspectives with the panel on the future business models of the exhibition industry.
Sponsored by Global Spectrum

12:00 - 12:20 Facilitated Group Discussion: Don Pazour: Moderator
12:20 - 1:30 Lunch
1-30 - 2:00 Wrap up Discussion: Galen Poss, CEM, Moderator
Back to top
CEIR Predict qualifies as six (6) recertification credit hours toward CEM Recertification


Online Reservations

Call in Reservations: 1-877-303-0104 (ask for CEIR Predict Room Block to get discounted rate)

JW Marriott Chicago
151 W. Adams
Chicago, IL 60603

Back to top


*confirmed as of 20 April 2015
Bruce Mau

Bruce Mau, World-leading Visionary, Innovator, Designer and Author

Bruce Mau is committed to creative, healthy, ecological and economic abundance. He articulates his 25-years experience in design thinking in his award-winning books; ZONE BOOKS series, Life Style; S, M, L, XL (in collaboration with Rem Koolhaas)  and Incomplete Manifesto for Growth.

Don Pazour

Don Pazour, CEO, Access Intelligence LLC.

Don Pazour is a Director at the Center for Exhibition Industry Research (CEIR) and a frequent speaker at American Business Media, Society of Independent Show Organizers, and Specialized Information Publishers Association events. He has held the position of CEO at Access Intelligence LLC for ten years and continues to lead its strategy and growth.

Marc Pomerleau

Marc Pomerleau, Director of Strategy, FreemanXP

Marc applies his passion and unique blend of vision, imagination, strategy, and consultative sales to fixing things that are broken and creating things that don't exist in the face-to-face experience Industry. Marc has cultivated his multidisciplinary perspective and approach through experiences over-seas and at Fortune 500 technology companies.

Galen Poss

Galen Poss, CEM, Vice Chairman, dmg::Events

Galen Poss joined DMG Events in 2011 after ten years at Hanley Wood Exhibitions. He has been chairman of the Center for Exhibition Industry Research (CEIR) and the Society of Independent Show Organizers (SISO), and served on the boards of the International Association of Exhibitions and Events (IAEE) and the Dallas Convention and Visitors Bureau.

Bob Priest-Heck

Bob Priest-Heck, President & COO, Freeman

Bob Priest-Heck is President and Chief Operating Officer at Freeman and a board member for the Center for Exhibition Industry Research (CEIR). With more than 25 years in the exhibition and experiential marketing industry, he maintains a healthy curiosity about trends shaping its future and continues to grow his talent at connecting people in meaningful ways.

Gary Shapiro

Gary Shapiro, President & CEO, Consumer Electronics Association (CEA)

In 2012, Washington Life named Shapiro one of the 100 most influential people in Washington. He serves on numerous industry and government boards relating to business, economics, innovation, and international communication policies. Shapiro has won numerous industry awards and has authored two New York Times bestsellers.

Amir Sufi

Professor Amir Sufi Ph.D., University of Chicago & Research Associate, National Bureau of Economic Research

Professor Amir Sufi is the Chicago Board of Trade Professor of Finance at the University of Chicago Booth School of Business as well as a Research Associate at the National Bureau of Economic Research. Sufi's research focuses on finance and macroeconomics and has been presented to numerous policy-makers.

Greg Topalian

Greg Topalian, President, LeftField Media

Greg started his career in the event business 17 years ago and since then he has consistently created new concepts and challenged the status quo. His talent shows in all of the events and teams he has been a part of creating, including the New York Comic Con, which was launched in 2006.

Back to top



Choose Chicago

Choose Chicago® is the official destination marketing organization for Chicago, Illinois.
Our mission is to bring regional, national and international business and leisure visitors to Chicago for the economic benefit of the City, the community and our membership.
It is with great pride that we reflect upon our shared successes over the last two years as an organization and industry.  On July 1, 2012, Mayor Rahm Emanuel officially launched Chicago's new tourism organization, Choose Chicago.  The Mayor's vision was to restructure all tourism sales and marketing activities under a single, streamlined agency, and outline clear and measurable objectives to track these efforts.  This report highlights the compelling results and significant economic benefits for Chicago, all of which have been attained within a two-year timeframe.



For over 88 years, Freeman has worked with the world’s most successful organizations to deliver integrated brand experiences to global audiences. From strategy to creative, technology and logistics - we develop immersive strategies that connect people and brands in meaningful ways. Our collaborative culture combined with our unique perspective, intuitive knowledge and unified approach empower clients to accelerate business results, maximize audience  Engagement and deliver integrated brand experiences with certainty.


Global Experience Specialists (GES)

Ges Logo

GES is a global full-service provider for live events. Clients depend on our 3,000 passionate employees throughout the world for unparalleled service and consistent execution of breakthrough experiences that excite and engage. We generate a competitive edge and measurable return for clients by partnering with them to blend the art of high-impact creativity and innovation with the science of easy-to-use technology, strategy, and worldwide logistics.

McCormick Place Chicago

McCormickLocated just minutes from downtown Chicago, McCormick Place attracts close to 3 million visitors each year. McCormick Place is comprised of four state-of-the-art buildings: the North and South Buildings, the West Building and Lakeside Center. Together, they form what many consider to be the economic engine that powers the entire convention and tradeshow industry. McCormick Place is committed to creating a great experience for every person, every time!


Visit Houston


America's fourth-largest city is a cosmopolitan destination, filled with world-class dining, arts, hotels, shopping and nightlife. Take a stroll through the historic Heights, spend the day exploring the Museum District or head down to Space Center Houston. Later on, grab a bite in one of dozens of award-winning restaurants, or hang out with the cool kids on Washington Avenue. There's always something to do in this Southern hospitality meets urban chic city. Come explore YOUR Houston!

Visit Orlando/OCCC

Visit OrlandoAs the leading meetings and convention destination in the country, Orlando offers a world of possibilities for unique one-of-a-kind meetings and events. From a top-rated convention center, low-cost accessibility and wide variety of hotels to world-class entertainment and unforgettable experiences, Orlando is an exciting gateway city for meetings of all sizes.



ExperientExperient is the source for integrated meeting and event solutions. Experient offers a full menu of services for meeting management and exhibitor lead management. Experient also offers graphic design, marketing and promotional items, tradeshow sales and management and web-enabled meeting solutions.

Las Vegas Convention and Visitors Authority

Las Vegas has long been a favorite recreation destination for millions of visitors.  In 1959, the Las Vegas Convention Center officially opened its first exhibit hall. Now, Las Vegas regularly hosts more than 22,000 conventions and meetings attended by nearly 5.2 million delegates annually.

Massachusetts Convention Center Authority


The MCCA's mission is to generate significant regional economic activity by attracting conventions, tradeshows, and other events to its world-class facilities while maximizing the investment return for the residents and businesses in the Commonwealth of Massachusetts.

Messe Frankfurt

Messe Frankfurt

As the sole subsidiary for Messe Frankfurt Exhibition GmbH in North America, we maintain our commitment and dedication to provide new investment opportunities to our US clients that are ready to showcase their innovations on a global scale and to offer the same level of service to our customers that exhibit and attend our portfolio of events in the United States, Canada and Mexico.

National Trade Productions


NTP specializes in B2B trade shows and events, with expertise in exhibitor and sponsorship sales, logistics management, exposition management, attendee and exhibitor marketing, and conference management. We use a process-driven, entrepreneurial approach to create unparalleled trade show experiences for attendees and exhibitors, delivering sustainable growth for our clients.

New Orleans Convention and Visitor's Bureau

New Orleans

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,100-member destination marketing organization. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters.

Reed Exhibitions

Reed Exhibitions

We are the world’s premier exhibition organizer, with a network of 41 offices worldwide, and a rapidly growing portfolio of events and partners in the economies of Brazil, Russia, India, China and the Middle East. This global perspective enables us to share local knowledge and world-leading expertise and resources for the benefit of our customers worldwide.

Spectra Venue Management

Global Spectrum

Spectra Venue Management knows it takes experience to host an unforgettable one. With a variety of Spectra managed Convention Centers throughout North America, we are the experts that help bring out the best in event planners, using proven methods, innovative concepts, responsive customer service, and passionate industry professionals to turn your event into an experience.

Ungerboeck Software

UngerboeckWith more than 25 years of excellence, Ungerboeck Software provides a single, comprehensive platform that reliably unites people, data and processes across your entire event management business. And, because no two clients are exactly alike, we offer a level of flexibility that’s not available from any other event business management software provider.



Access Intelligence
Corcoran Expositions


Fantail Consulting


Georgia World


IAEE NY Chapter

DC Chapter



Steampoint Solutions


Back to top

Ron Insana, CNBC's Senior Analyst 2014 Predict Key Takeaways


Back to top