CEIR Predict

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*As of 1 August 2015, conference pricing is $999. 

A special message from our 2015 Title Sponsor

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View the Attendee List (as of 28 August 2015)

September 16 | 4:00 - 6:00 P.M. 
Near Term Predictions: What's Ahead for the Trade Show Industry


Britton Jones Britton Jones, President & CEO, Business Journals Inc.
Global Economic Outlook and Impact on the Exhibition Industry
Amir Sufi Amir Sufi, Ph.D., Chicago Board of Trade Professor of Finance and Co-Director, Initiative on Global Markets, University of Chicago Booth School of Business and Research Association, Corporate Finance, Economic Fluctuations and Growth, and Monetary Economics Programs, National Bureau of Economic Research.
CEIR Index Update
Brian Casey Brian Casey, CEM, President & CEO, CEIR
Head or Tail winds?
Nancy Walsh Moderator: Nancy Walsh, President-North America, Reed Exhibitions

A facilitated discussion on the state of the exhibitions and events industry. A free flowing conversation with several key industry figures. Where is the industry headed and why?

Sponsored by Reed Exhibitions

Reception at Workspring
Attend the opening reception and experience a designed environment that promotes wellbeing and provides a unique venue for meetings, trainings, professional development, business events and co-working.
September 17 | 8:00 A.M. - 1:00 P.M.
An Insightful Look at the Future of the Trade Show Industry
Britton Jones Britton Jones, President & CEO, Business Journals Inc.
What We See - Change!
Marc Pomerleau Marc Pomerleau, Director of Strategy, FreemanXP
Profound change at every level of our existence is transforming how we will learn, communicate and engage. Synthesizing the power of data with meaningful, contextualized experience and doing it well will bring us closer to designing a preferred and emerging future for the entire world of experiential marketing.

Sponsored by Freeman
Design the Desired Outcome
Bruce Mau Bruce Mau, Founder, Bruce Mau Design
Design has changed the way we interact with the world. From hand-held smart products to large-scale systems and networks, designers have envisioned a brave new world of connectivity and autonomy. Renowned designer and thinker Bruce Mau talks about the future of design, charting his path from object and environment-based design to the more essential contemplation of how one engineers a sustainable, creative life.

Sponsored by Freeman
Group Discussion/Q&A
Bob Priest-Heck Moderator: Bob Priest-Heck, Freeman
Sponsored by Freeman
Networking Break
Innovating Brand Activation at Trade Shows
David Saef Moderator: David Saef, EVP, Strategy & MarketWorks, Global Experience Specialists (GES)
Karen Gebhart Karen Gebhart
Vice President of Business Development
Helicopter Association International
Michael Glatts Michael Glatts
Senior Director Global Congress Lead
Corporate marketers are increasingly creating cutting edge and unique experiences to attract, engage and immerse target audiences and activate the brand. Organizers also have become increasingly savvy in thinking outside the box and offering unique and innovative sponsorships and conference activities to deliver a meaningful experience.  Panelists discuss the techniques, tools and technologies being deployed to create a more compelling and effective show experience. 

Sponsored by GES
Business Models of the Future: A Group Discussion
Don Pazour Moderator: Don Pazour, CEO, Access Intelligence LLC
Galen Poss Galen Poss
Vice Chairman
Gary Shapiro Gary Shapiro
President & CEO
Consumer Electronics
Association (CEA)
Greg Topalian Greg Topalian
Leftfield Media
Better facilitated commerce through events will call for new experiential models for attendees as well as new digital and data-driven ROI tools for exhibitors to drive sales. Three of the industry’s visionaries will discuss how the existing trade show model must evolve and they will explore new business models to keep face-to-face, community based media the most effective marketing medium tool for CMOs.

Sponsored by Spectra
Lunch - Sponsored by GES
Wrap up Discussion: Business Strategy Takeaways
Galen Poss Moderator: Galen Poss, Vice Chairman dmg::Events
CEIR Predict qualifies as six (6) recertification credit hours toward CEM Recertification



Please note the following information when applying for the 2015 Predict Conference.

$50 fee will be applied upon cancellation on or before 14 August.

Attendees will receive a 50% refund upon cancellation from 15 August to 7 September.

No refunds will be given upon cancellation after 7 September.


JW Marriott Chicago
151 W. Adams
Chicago, IL 60603

Our room block is full! We have secured additional rooms on 16 September at $349 per night. These rooms cannot be reserved using the online reservation process. Please contact Brittny Friedman at the JW Marriott directly at (312) 660-8207. Please mention you are with the CEIR Predict Conference. Additional hotel options are listed below.

Listed By Proxmity to Predict (JW Marriott Chicago)

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*confirmed as of 15 July 2015
Karen Gebhart

Karen Gebhart, Vice President of Business Development, Helicopter Association International

She leads HAI's convention and revenue programs, sales, sponsorships, partner program development, global expositions, membership, and advertising. Additionally, she has management oversight of HAI HELI-EXPO, the world's largest helicopter trade show and exposition. 

Michael Glatts

Michael Glatts, Senior Director, Global Congress Lead, Pfizer

Michael has enjoyed a 23-year career at Pfizer. It has enabled him to be a three-time award winning sales representative; to later lead the most robust recognition and awards program in the industry; and in recent years to help support Pfizer globally with exceptional experiences.

Britton Jones

Britton Jones, President & CEO, Business Journals Inc.

Britton started in the trade show industry with a burning desire to change the traditional  business model and 34-years later he continues raising the bar for the industry;  transforming events into industry celebrations, delivering unsurpassed customer service and inspiring participants on all levels. 

Bruce Mau

Bruce Mau, World-leading Visionary, Innovator, Designer and Author

Bruce Mau is committed to creative, healthy, ecological and economic abundance. He articulates his 25-years experience in design thinking in his award-winning books; ZONE BOOKS series, Life Style; S, M, L, XL (in collaboration with Rem Koolhaas)  and Incomplete Manifesto for Growth.

Don Pazour

Don Pazour, CEO, Access Intelligence LLC.

Don Pazour is a Director at the Center for Exhibition Industry Research (CEIR) and a frequent speaker at American Business Media, Society of Independent Show Organizers, and Specialized Information Publishers Association events. He has held the position of CEO at Access Intelligence LLC for ten years and continues to lead its strategy and growth.

Marc Pomerleau

Marc Pomerleau, Director of Strategy, FreemanXP

Marc applies his passion and unique blend of vision, imagination, strategy, and consultative sales to fixing things that are broken and creating things that don't exist in the face-to-face experience Industry. Marc has cultivated his multidisciplinary perspective and approach through experiences over-seas and at Fortune 500 technology companies.

Galen Poss

Galen Poss, CEM, Vice Chairman, dmg::Events

Galen Poss joined DMG Events in 2011 after ten years at Hanley Wood Exhibitions. He has been chairman of the Center for Exhibition Industry Research (CEIR) and the Society of Independent Show Organizers (SISO), and served on the boards of the International Association of Exhibitions and Events (IAEE) and the Dallas Convention and Visitors Bureau.

Bob Priest-Heck

Bob Priest-Heck, President & COO, Freeman

Bob Priest-Heck is President and Chief Operating Officer at Freeman and a board member for the Center for Exhibition Industry Research (CEIR). With more than 25 years in the exhibition and experiential marketing industry, he maintains a healthy curiosity about trends shaping its future and continues to grow his talent at connecting people in meaningful ways.

David Saef

David Saef, Executive Vice President of Strategy and MarketWorks, Global Experience Specialists (GES)

David is based in the Chicago client care center managing a team of strategy and marketing professionals. Prior to this position, he also acted as a strategy advisor on national client accounts, where he provided insight on establishing and managing face-to-face marketing objectives, program performance, and best-in-class program optimization.

Gary Shapiro

Gary Shapiro, President & CEO, Consumer Electronics Association (CEA)

In 2012, Washington Life named Shapiro one of the 100 most influential people in Washington. He serves on numerous industry and government boards relating to business, economics, innovation, and international communication policies. Shapiro has won numerous industry awards and has authored two New York Times bestsellers.

Amir Sufi

Professor Amir Sufi Ph.D., University of Chicago & Research Associate, National Bureau of Economic Research

Professor Amir Sufi is the Chicago Board of Trade Professor of Finance at the University of Chicago Booth School of Business as well as a Research Associate at the National Bureau of Economic Research. Sufi's research focuses on finance and macroeconomics and has been presented to numerous policy-makers.

Greg Topalian

Greg Topalian, President, LeftField Media

Greg started his career in the event business 17 years ago and since then he has consistently created new concepts and challenged the status quo. His talent shows in all of the events and teams he has been a part of creating, including the New York Comic Con, which was launched in 2006.

Nancy Walsh

Nancy Walsh, President - North America, Reed Exhibitions

Nancy Walsh has 29 years in the exhibition industry and has climbed from entry-level sales to the upper ranks of Reed Exhibitions. Her most recent effort of expanding Reed into the Mexican market has created a business platform that is larger in scale and revenue than any other commercial event organizer in the country.

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Choose Chicago

Choose Chicago® is the official destination marketing organization for Chicago, Illinois.
Our mission is to bring regional, national and international business and leisure visitors to Chicago for the economic benefit of the City, the community and our membership.
It is with great pride that we reflect upon our shared successes over the last two years as an organization and industry.  On July 1, 2012, Mayor Rahm Emanuel officially launched Chicago's new tourism organization, Choose Chicago.  The Mayor's vision was to restructure all tourism sales and marketing activities under a single, streamlined agency, and outline clear and measurable objectives to track these efforts.  This report highlights the compelling results and significant economic benefits for Chicago, all of which have been attained within a two-year timeframe.



For nearly 90 years, Freeman has worked with the world’s most successful companies and organizations to deliver integrated brand experiences to their audiences. With capabilities as diverse as strategy, creative, technology and logistics, we develop immersive experiences that connect people and brands in meaningful ways. Our collaborative culture, combined with our unique perspective, intuitive knowledge and unified approach, empowers clients to accelerate business results, maximize audience engagement and deliver integrated brand experiences with certainty.


Global Experience Specialists (GES)

Ges Logo

GES is a global full-service provider for live events. Clients depend on our 3,000 passionate employees throughout the world for unparalleled service and consistent execution of breakthrough experiences that excite and engage. We generate a competitive edge and measurable return for clients by partnering with them to blend the art of high-impact creativity and innovation with the science of easy-to-use technology, strategy, and worldwide logistics.

McCormick Place Chicago

McCormickLocated just minutes from downtown Chicago, McCormick Place attracts close to 3 million visitors each year. McCormick Place is comprised of four state-of-the-art buildings: the North and South Buildings, the West Building and Lakeside Center. Together, they form what many consider to be the economic engine that powers the entire convention and tradeshow industry. McCormick Place is committed to creating a great experience for every person, every time!


Visit Houston


America's fourth-largest city is a cosmopolitan destination, filled with world-class dining, arts, hotels, shopping and nightlife. Take a stroll through the historic Heights, spend the day exploring the Museum District or head down to Space Center Houston. Later on, grab a bite in one of dozens of award-winning restaurants, or hang out with the cool kids on Washington Avenue. There's always something to do in this Southern hospitality meets urban chic city. Come explore YOUR Houston!

The Orange County Convention Center

Visit OrlandoThe Orange County Convention Center (OCCC), The Center of Hospitality, has endeavored for more than thirty years to exceed expectations. Located in the heart of Orlando’s Convention Center District, the OCCC and their on-site partners provide a multitude of event options with a variety of facilities and services.

Visit Orlando

Visit OrlandoAs the leading meetings and convention destination in the country, Orlando offers a world of possibilities for unique one-of-a-kind meetings and events. From a top-rated convention center, low-cost accessibility and wide variety of hotels to world-class entertainment and unforgettable experiences, Orlando is an exciting gateway city for meetings of all sizes.


Convention News Television

CNTVWe bring the exciting television production experience to conventions, conferences and trade shows all to help organizers generate new revenue, increase attendance, provide a member benefit and extend the life and reach of the event.


ExperientExperient is the source for integrated meeting and event solutions. Experient offers a full menu of services for meeting management and exhibitor lead management. Experient also offers graphic design, marketing and promotional items, tradeshow sales and management and web-enabled meeting solutions.

Las Vegas Convention and Visitors Authority

Las Vegas has long been a favorite recreation destination for millions of visitors.  In 1959, the Las Vegas Convention Center officially opened its first exhibit hall. Now, Las Vegas regularly hosts more than 22,000 conventions and meetings attended by nearly 5.2 million delegates annually.

Massachusetts Convention Center Authority


The MCCA's mission is to generate significant regional economic activity by attracting conventions, tradeshows, and other events to its world-class facilities while maximizing the investment return for the residents and businesses in the Commonwealth of Massachusetts.

Messe Frankfurt

Messe Frankfurt

As the sole subsidiary for Messe Frankfurt Exhibition GmbH in North America, we maintain our commitment and dedication to provide new investment opportunities to our US clients that are ready to showcase their innovations on a global scale and to offer the same level of service to our customers that exhibit and attend our portfolio of events in the United States, Canada and Mexico.

National Trade Productions


NTP specializes in B2B trade shows and events, with expertise in exhibitor and sponsorship sales, logistics management, exposition management, attendee and exhibitor marketing, and conference management. We use a process-driven, entrepreneurial approach to create unparalleled trade show experiences for attendees and exhibitors, delivering sustainable growth for our clients.

New Orleans Convention and Visitor's Bureau

New Orleans

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,100-member destination marketing organization. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters.

Reed Exhibitions

Reed Exhibitions

We are the world’s premier exhibition organizer, with a network of 41 offices worldwide, and a rapidly growing portfolio of events and partners in the economies of Brazil, Russia, India, China and the Middle East. This global perspective enables us to share local knowledge and world-leading expertise and resources for the benefit of our customers worldwide.

Spectra Venue Management


Spectra Venue Management knows it takes experience to host an unforgettable one. With a variety of Spectra managed Convention Centers throughout North America, we are the experts that help bring out the best in event planners, using proven methods, innovative concepts, responsive customer service, and passionate industry professionals to turn your event into an experience.

Ungerboeck Software

UngerboeckWith more than 25 years of excellence, Ungerboeck Software provides a single, comprehensive platform that reliably unites people, data and processes across your entire event management business. And, because no two clients are exactly alike, we offer a level of flexibility that’s not available from any other event business management software provider.



Access Intelligence
Corcoran Expositions


Fantail Consulting


Georgia World


IAEE NY Chapter

DC Chapter



Steampoint Solutions


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Ron Insana, CNBC's Senior Analyst 2014 Predict Key Takeaways


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