DALLAS, 22 August 2013 – While some exhibitions in the Medical and Health Care (MD) sector have reported record attendance, others are struggling in the face of the Sequester and the Affordable Care Act. Long considered to be a highly successful sector, the next several years will require ingenuity. The Communications and Information Technology (IT) sector has been experiencing growth with rising consumer sentiment. Yet, there are challenges for both sectors, in which the entire exhibition industry needs to be aware. On 12 September at the Center for Exhibition Industry Research’s (CEIR) Predict Conference in New York City, experts in the MD and IT sectors will discuss what is happening in relation to the sequester, restriction on government travel, and competition from third party events.
Moderated by UBM Tech Events President Marco Pardi, panelists include Healthcare Information and Management Systems (HIMSS) Chief Operating Officer R. Norris Orms, and International CES Senior Vice President Karen Chupka. Discussion will be focused on how regulatory requirements are expected to impact exhibitions in the technology area of the Health Care sector and the ancillary positive impact to medical exhibitions. Common to both the MD and IT sector is the impact the sequester is having and is expected to have, fringe events that may be launched and the need to diversify the marketplace.
“While the sequester is certainly impacting expositions, the IT side of healthcare has and will continue to receive significant incentive funding from the government for the next several years. The purpose of this funding is to create an IT foundation to support a more efficient and effective delivery of healthcare. All sectors need to consider their business imperatives related to their missions, maximize opportunities for revenue diversification globally, keep content relevant, and explore creative solutions to address exhibition needs. These are imperatives for HIMSS,” said Orms.
“It’s undeniable that many events are feeling the impact of the sequester,” says Pardi. “At UBM Tech this allows us to get creative with our content and marketing and demonstrate the value our events provide as must-attend gatherings for those in the industries we serve. Our recent Black Hat event was one of the largest in history despite the sequester proving that our leading brands continue to demonstrate strength in challenging times.”
Industry experts will discuss these challenges, and others, and the business strategies being utilized to counter.
At CEIR Predict, all 14 sectors of the exhibition industry will be presented to exhibition industry executives, debt providers, private equity firms, investment firms, merger and acquisition firms and the general financial community. Predict is the single, essential event for executives in the exhibition industry and financial community for effective and strategic planning purposes in regard to exhibitions in the coming year.
CEIR Predict, which will be held on Thursday, 12 September 2013 at the Waldorf Astoria in New York City. Predict uses the CEIR Index as the foundation for the event and for providing an objective measure of the annual performance of the exhibition industry, measuring year-over-year changes and predictions through 2015. Attendees will interact with presenters and colleagues throughout the day to share best practices, ideas and future strategies including projected event growth, merger and acquisition strategies and planned launches. Attendance is limited to exhibition organizer executives, merger and acquisition firms, private equity firms, debt providers, investment firms and the financial press to allow for an intimate, high-level idea exchange about the future of the exhibition industry and implications for specific business sectors and their supporting exhibitions. To apply for Predict, visit www.ceir.org/predict. Join the conversation on CEIR Predict’s LinkedIn Group and follow CEIR on Twitter at #CEIR.
CEIR sincerely appreciates the support it has received from sponsors of this year’s Predict.
The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, go to www.ceir.org.
Susan Brower, CMM, CCP
+1 (972) 687-9207