This report series offers readers articles written by leading industry experts. Content provides practical advice to help stakeholders maximize success in the exhibition channel. Topics are focused primarily on helping brand marketers exhibit successfully. On occasion, this series includes articles geared to help exhibition organizers. These reports address both strategic and logistical considerations.
This report offers a holistic overview of factors exhibitors should consider when deciding which booth location is apt to work best for them to help them achieve their end goals for exhibiting.
Based on decades of experience developing event marketing strategies, this Industry Insight Series report decodes trade show sponsorships and provides actionable guidance to help determine what to do, when to do it, and to explain to your stakeholders (critically), why you are doing it.
This 6-page report is a valuable primer for exhibitors looking to implement or compare their approach to best practices at every phase of the process, from the outset of defining lead goals to ensuring effective lead follow-up that helps maximize sales conversions.
This report is a must-read for first-time exhibitors looking to understand what is material handling, which is the shipment of goods onto and off the exhibition floor and how this service is charged. Most importantly, it provides advice on how to plan and send shipments in a way that minimizes that cost.
This report is a must-read for new exhibitors who want to minimize exhibiting expenses, as Curran delineates a step-by-step process on how to determine how much electrical power is needed for a booth; how to clearly lay out where to install power; and other tips and tricks on how to minimize cost and time.
This 12-page report offers advice from a seasoned exhibitor training consultant who urges exhibitors to shift engagement approaches to align with the new dominant generation in the workforce, Millennials.
This seven-page report covers content relating to definition of engagement, discussion of the disconnect between what attendees want and what exhibitors are doing, range of engagement opportunities to consider using in an exhibit booth, three case studies and other examples.
This report makes a compelling case for including a speaker program as part of an exhibit program. The ideas articulated in this report are relevant to exhibitors across all organizational sizes and sectors.
This article will discuss what makes a game, why games motivate trade show attendees and tips on how to tailor that game experience for exhibiting success.
When it comes to best practices for an exhibit booth design, there are questions to ask that precede the actual content and design process, ones that are universal and essential yet frequently go unasked.
This report explores the “why” and “what” of exhibition booth planning that helps a company – no matter its size – make decisions that result in high impact, memorable exhibition experiences – the kind that build deep connections for a brand and establish meaningful conversations with customers and new prospects alike.
This report takes into account that business-to-business exhibitions are versatile and serve many business objectives. It lists 99 reasons why organizations choose to exhibit. Author Siskind advocates following a management approach that allows a tighter focus when exhibiting that supports an organization’s top priorities, a way to quantify what success looks like to use as performance metrics.
This 12-page, comprehensive report is a “must-read” for exhibit managers, industry veterans and those new to the job. The exhaustive list of savings opportunities includes the top 10 tips for effective strategic spending, as well as tips and tricks to save on tactical exhibit expenses relating to every aspect of exhibiting.
The document delineates four critical, guiding principles for organizers to follow to create and nurture a culture that drives innovation. Author Greg Topalian, a well-known innovator in the industry, points out considerations unique to big and small companies. It offers useful information to share with participants involved in strategic planning as well as when assessing new launch, merger or acquisition opportunities.