Changing Environment of Exhibitions
Highlighting the Power of the Exhibition Marketing Channel
The 2016 Changing Environment of Exhibitions study dives into the minds of executives who are involved in the decision to exhibit at business-to-business exhibitions, as well as other promotional and advertising decisions for their company. This series of 10 fact sheets documents the use of business-to-business exhibitions today, the level of participation now compared to several years ago as well as executives’ plans to exhibit looking out to the next several years. Issues addressed include:
- What other marketing and sales tactics are exhibitors using and what is the business-to-business exhibition channel’s position in this mix?
- Is digital still ascending in use and what impact does that have on exhibiting?