This five-part series provides a comprehensive overview of B2B exhibition sponsorship practices in North America.
The B2B Exhibition Sponsorship Playbook series compiles organizer and exhibitor practices in a unique format, comparing organizer offerings and practices to those of exhibitors. It provides valuable industry benchmarks and insights on what is working to help organizers and exhibitors adjust programs to enhance their success.
This report focuses on the vast array of sponsorship options that are available. In addition to overall results, differences are reported by key demographics for each stakeholder group.
This report offers organizers and exhibitors an inventory of how sponsorships are sold and purchased. It also pinpoints areas of opportunity to help boost sponsorship buyer satisfaction.
This report compares organizer and sponsor results and pinpoints where perceptions are in alignment and where there are gaps. This comparative exercise is of particularly high value to organizers, to identify gap areas meriting consideration and determining how to assure their events have a tighter alignment with sponsorship needs and expectations.