Skip to Content
CEIR Store

B2B Sponsorship Playbook

This five-part series provides a comprehensive overview of B2B exhibition sponsorship practices in North America.

The B2B Exhibition Sponsorship Playbook series compiles organizer and exhibitor practices in a unique format, comparing organizer offerings and practices to those of exhibitors. It provides valuable industry benchmarks and insights on what is working to help organizers and exhibitors adjust programs to enhance their success.

See the collection of reports in this series on the CEIR Store.

Part One: What Organizers Offer Compared to What Exhibitors Buy

This report focuses on the vast array of sponsorship options that are available. In addition to overall results, differences are reported by key demographics for each stakeholder group.

Part Two: Sponsorship Sales Process – Customer Satisfaction, Package or A La Carte? Self-Serve or Staff-Assisted?

This report offers organizers and exhibitors an inventory of how sponsorships are sold and purchased. It also pinpoints areas of opportunity to help boost sponsorship buyer satisfaction.