B2B Exhibition Forecasting Subscription Available

Are you an executive of a B2B exhibition, tasked with setting revenue and spending projections for the next edition of your event and beyond?

Or do you need to set reasonable, achievable attendance and exhibit sales goals for your teams?

How confident are you in your forecasts?

CEIR can help you make these decisions based on accurate projections.

This service provides you with forecasts for the critical aspects of your B2B exhibition used to build and monitor budgets for an event.

• Three-year forecast (current year, and two years forward) for anticipated number of attendees, number of exhibitors, NSF (net square footage of paid space) and organizer revenues.
• Baseline estimate and an alternative scenario for an event to understand outcomes if the economy is stronger or weaker than the baseline results.
• Plots your event’s performance compared to the latest CEIR Index results and provides an up-to-date outlook on the anticipated performance of the US economy and sectors of relevance to your event.
• ‘Plug-and-play’ model provided in Excel, that enables you to key in different assumptions, and see the consequences of how your event is forecast to perform based on those changes. This is a useful tool for teams looking to evaluate ‘if-then’ scenarios when determining how to allocate spending for an event and maximizing revenues and participation.

Models are built by CEIR’s Chief Economist, Dr. Allen Shaw, who has extensive expertise in econometric modeling. He will build a forecasting/simulation model that is customized to estimate anticipated performance of an event based on its historical performance, drivers in the exhibition industry, overall economic performance and industry-specific factors.

In order to qualify to purchase this subscription, an organizer needs to provide at least 10 years of historical data. This is the bare minimum to enable generating reliable forecasting equations.

Qualified subscribers for the three-year service will receive:

• Forecast provided twice per year
• Commentary on strategic implications of forecast results

To request a call to explore this service for your organization, send an email to: ndrapeau@ceir.org