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This report summarizes all aspects in the 2018 Attendee ROI study, pinpointing how the value proposition for attending varies and is the same generationally.

This 18-page report provides an analysis of attendees by generation for the following:

  • Workforce profile
  • Attendee profile by job level and job function
  • Purchasing influence
  • Decision-making process for attending
  • Importance of objectives for attending
  • Extent of pre-planning activities
  • Extent of tracking activities while at an exhibition
  • Process followed to evaluate outcome of attending
  • Metrics used to determine value/ROI of attending
  • Net Promoter Score (NPS)
  • Attendee ROI/Value Scorecard – summary of the most popular metrics used, where metric users find their needs are met and where B2B exhibitions deliver the best value/ROI
  • Ranking of B2B exhibitions compared to other primary information sources relied upon for business information and purchasing decision needs
  • Average and median number of B2B exhibitions attended in the past two years
  • Anticipated volume of attendance in the next two years
  • Reasons for anticipated volume of attendance in the next two years
  • Suggestions on how to address gaps to enhance the value of attending a B2B exhibition

This report is part of a multiple fact sheet series identifying attendee practices in general as well as insights on differences by specific attendee categories.

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SKU:
2753
Publish Date: 
11-13-2018