This report documents the volume of attendance to business-to-business exhibitions in the past two years and plans for the near-term future, as well as reasons for these future plans. It also provides advice offered by attendees on how B2B exhibitions can be enhanced to further increase the value of their attendee experience.
This six-page fact sheet provides the following information:
- Average and median number of B2B exhibitions attended in the past two years
- Anticipated volume of attendance in the next two years
- Reasons for anticipated volume of attendance in the next two years
- Suggestions on how to address gaps to enhance the value of attending a B2B exhibition
This report is part of a multiple fact sheet series identifying attendee practices in general as well as insights on differences by specific attendee categories.