This eight-page report includes:
- Areas Looking to Improve – identifies percentage of attendee marketers planning to address each of nine areas.
- New Activities Planned for Near-term Future – reports on percentage of attendee marketers that will take on each of nine new activities in the area of analytics, content marketing and other strategically focused activities beyond their current marketing practices.
- Commentary from marketing professionals on how they have applied these strategies.
This is the fourth report in a four part series on growing attendance. This series offers a look at the most popular marketing approaches and, most importantly, which characteristics are tied to success in growing attendance.