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标签:2024 Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor Series

Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor Series Report Five: Exhibition Floor Networking Opportunities Outside Exhibit Booths
While digital interactions are popular, trade shows continue to prove the irreplaceable value of face-to-face networking. The fifth report in CEIR's 2024 Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor series unveils how exhibition organizers are strategically designing common areas to transform traditional floor layouts into dynamic engagement ecosystems that serve both attendees and exhibitors.