Latest CEIR Report Offers Exhibitors Comprehensive Exhibition and Event Selection Process Approach

2015.02.03 CEIR G01.15 CoverDALLAS, 3 February 2015 – The Center for Exhibition Industry Research (CEIR) announces the release of its latest Guru report, The Right Place to Exhibit – A Strategic Approach.

Written by internationally renowned exhibit marketing expert Barry Siskind, this report provides a comprehensive framework for new and veteran exhibitors to use when building or evaluating an exhibit program.

“CEIR’s Guru Report Series aims to offer exhibitors practical advice to help them succeed with their exhibition marketing efforts,” says CEIR President and CEO Brian Casey, CEM. “This particular report offers a comprehensive and practical approach for brand marketers to identify and select exhibitions that will best meet their needs.”

The Right Place to Exhibit – A Strategic Approach provides a framework that guides brand marketers through the process of defining objectives for exhibiting to selecting the events that best align with the exhibiting company’s overall objectives for face-to-face marketing. Methods discussed in the report are useful for building an exhibition and event schedule, as well as evaluating a current exhibit program to assure the continued success of that program.

The report’s table on the exhibitions and events universe is a convenient reference tool for evaluating the benefits and disadvantages of each face-to-face marketing option. The Right Place to Exhibit – A Strategic Approach also includes hands-on examples illustrating how to implement the steps detailed in the report.

Click here to download The Right Place to Exhibit – A Strategic Approach.

IAEE members can access the CEIR library and reports at no cost – a benefit of IAEE membership.

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CEIR 通过制作和提供基于知识的研究工具来促进展览和其他面对面营销活动的增长、知名度和价值,这些工具使利益相关者组织能够提高满足当前和新兴客户需求的能力,提高业务绩效并增强竞争地位。有关更多信息,请访问 www.ceir.org.

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