Latest CEIR Report Offers Advice on the Most Effective Methods for Approaching Customers on the Exhibition Floor

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BREAKING NEWS: Latest CEIR Report Offers Advice on the Most Effective Methods for Approaching Customers on the Exhibition Floor


DALLAS, 5 December 2013 – The Center for Exhibition Industry Research (CEIR) announces the release of its latest Guru report, 在展厅中接近潜在客户.

Written by exhibit marketing expert Barry Siskind, this report identifies common pitfalls exhibitors should avoid when interacting with attendees during an exhibition as well as providing tried-and-true methods for engaging potential clients during the hustle and bustle of the busy exhibition floor.

CEIR's Research Director, Nancy Drapeau, PRC says, “This report emphasizes how, in a short amount of time, the exhibitor can draw in a potential customer and smoothly transition into gathering information with ease and purpose.”

在展厅中接近潜在客户 addresses:

  • Do's and don'ts for approaching potential customers
  • How to conduct demonstrations
  • Handling a full booth
  • What to do during “quiet” time
  • Leading up to the sales pitch.

To obtain the full report, go to http://www.ceir.org/products/2555.

IAEE members can access the CEIR library and reports at no cost – a benefit of IAEE membership.

关于 CEIR

CEIR 通过制作和提供基于知识的研究工具来促进展览和其他面对面营销活动的增长、知名度和价值,这些工具使利益相关者组织能够提高满足当前和新兴客户需求的能力,提高业务绩效并增强竞争地位。有关更多信息,请访问 www.ceir.org.

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