CEIR Releases Two New Reports in 2016 Changing Environment of Exhibitions Study

2016 展览环境变化封面

展览业研究中心(欧盟环境影响评估中心) released today two more reports from its newest series, 2016年展览环境的变化。本研究由 10 份事实表组成,从参展商的角度阐述了展览的力量,其中包括最新的: A Positive Outlook of an Industry or Company Linked to Increased Exhibition IndustryExhibitions Foster Business Relationships.

A Positive Outlook of an Industry or Company Linked to Increased Exhibition Industry affirms the longstanding trend documented in the CEIR 指数 that performance of the exhibition industry rises and falls with the health of the U.S. economy. Findings suggest that the perceived positive outlook of an exhibiting company’s industry or company are strong predictors of the volume of exhibitions a company has in its exhibit program.

“This fact sheet clearly shows the relationship between a sector or exhibiting company’s health and the extent of use of the business-to-business exhibition channel,” said CEIR President and CEO Brian Casey, CEM. “It demonstrates that the exhibition channel is an engine for growth, bringing significant value to the industries they serve.”

Exhibitions Foster Business Relationships documents changes in business relationships with customers in the past several years. Pricing pressures are a challenge for exhibitors who find their customers are more price-driven today than in the past several years. Perhaps in reaction to the information tsunami from the digital age, exhibitors are finding that the ability to convey information to customers in person is a powerful advantage of marketing at exhibitions.

“This fact sheet suggests the importance of interpersonal marketing in a world drowning in information,” noted EDPA Executive Director Jeff Provost. “Connecting with a target audience face-to-face helps penetrate the noise and deliver memorable, impactful experiences that drive business.”

2016年展览环境的变化 这项研究深入探讨了参与 B2B 展览会参展决策以及公司其他促销和广告决策的高管的想法。研究记录了当今 B2B 展览会的使用情况、与几年前相比的参与程度以及高管们未来几年的参展计划。

CEIR 感谢其支持赞助商 2016年展览环境的变化 研究:展览设计师+制作人协会(EDPA)、Group Delphi 和 Sho-Link。

A Positive Outlook of an Industry or Company Linked to Increased Exhibition IndustryExhibitions Foster Business Relationships 可从以下网址下载 CEIR 网站. Non- members may purchase each report for $49.

关于 CEIR
CEIR 通过制作和提供基于知识的研究工具来促进展览和其他面对面营销活动的增长、知名度和价值,这些工具使利益相关者组织能够提高满足当前和新兴客户需求的能力,提高业务绩效并增强竞争地位。有关更多信息,请访问 www.ceir.org.

关于EDPA
展览设计师和制作人协会 (EDPA) 成立于 1954 年,是一家国际公认的全国性贸易协会,拥有来自 18 个国家的 300 多家企业会员,主要从事展览和活动行业的展示和展品的设计、制造、运输、安装和服务。EDPA 的宗旨是提供教育、领导力和网络,以促进其会员和展览行业的发展。除了通过其六个分会提供区域行业教育计划外,EDPA 还在度假胜地为行业会员及其供应商组织一次年度会议、贸易展和高尔夫锦标赛。EDPA 每季度举行一次董事会会议,出版印刷版季度通讯、每月电子通讯和会员名录。EDPA 还举办了多个行业奖项、教育调查并支持 EDPA 基金会。访问 www.edpa.com 了解更多信息。

关于德尔福集团
德尔福集团是世界一流的沉浸式、令人难忘体验的创造者。集团起源于戏剧,近 30 年来一直致力于激发感官,我们才华横溢的创意人员齐心协力讲述引人入胜的故事,唤起人们的惊奇、敬畏和联系。集团总部位于旧金山湾区,在中西部拥有一座大型、最先进的生产工厂,在波特兰和巴黎设有分支机构,我们拥有独特的能力,可以提供全面的服务,包括多媒体开发、活动制作,甚至美术。我们不会将每个项目都挤进千篇一律的方法中,而是根据每个客户的独特需求制定定制解决方案。我们的设计和生产团队之间的密切关系确保我们与客户共同开发的概念与展厅中出现的概念完全相同,甚至细节也是如此。从展览和企业环境到弹出式广告、零售店和博物馆,德尔福将物理世界和数字世界融为一体,为耐克、皮克斯、维珍、苹果、可口可乐、美敦力、西雅图太空针塔等品牌创造了神奇的效果。访问 www.groupdelphi.com 了解更多信息。

关于Sho-Link
Sho-Link 成立于 1993 年,是业内最优秀的设计师和建筑商首选的全国性 I&D 提供商。我们经验丰富的劳动力在贸易展览、博物馆、企业环境、私人活动和零售设施中提供一致的服务和专业知识,专注于作为展厅中真正的合作伙伴处理意外情况。有关 Sho-Link 的更多信息,请访问 www.sho-link.com.

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