CEIR Releases Two New Reports in 2016 Changing Environment of Exhibitions Study

2016 展览环境变化封面

展览业研究中心(欧盟环境影响评估中心) released today two more reports from its newest series, 2016年展览环境的变化。本研究由 10 份事实表组成,从参展商的角度阐述了展览的力量,其中包括最新的: Exhibitions Valued for Marketing to Hard-to-Reach Industry Sectors and Professionals决定参展的因素.

“The next two fact sheets continue to tell the story of the power of face-to-face marketing at exhibitions,” said CEIR President and CEO Brian Casey, CEM. “In today’s experiential marketing world, face-to-face marketing using the business-to-business exhibition channel is hard to beat when it comes to achieving multiple marketing and sales objectives goals.”

Exhibitions Valued for Marketing to Hard-to-Reach Industry Sectors and Professionals shows that roughly half of exhibiting companies face the major task of extensive marketing efforts to reach their target industry sectors or professionals. This report also reveals that companies with these challenges find business-to-business exhibitions highly valuable in helping them market to these audiences.

决定参展的因素 reveals exhibitors are savvy and discriminating. They scrutinize different factors when determining whether to exhibit /expand participation or reduce/leave an event. Study findings suggest factors considered are essentially the same for either decision. An event’s ability to deliver stellar performance on these top-ranked factors helps assure its stability and growth potential.

“The second fact sheet is a reminder to organizers that their success is not guaranteed,” noted EDPA Executive Director Jeff Provost. “Business-to-business exhibition organizers need to assure that each edition of their event delivers the specific value exhibitors are seeking. Keeping close to one’s exhibitor base and evolving an event to their needs helps assure the stability and growth of an event. This fact sheet helps point organizers to where these efforts are best placed to achieve this.”

2016年展览环境的变化 这项研究深入探讨了参与 B2B 展览会参展决策以及公司其他促销和广告决策的高管的想法。研究记录了当今 B2B 展览会的使用情况、与几年前相比的参与程度以及高管们未来几年的参展计划。

CEIR 感谢其支持赞助商 2016年展览环境的变化 研究:展览设计师+制作人协会(EDPA)、Group Delphi 和 Sho-Link。

Exhibitions Valued for Marketing Hard-to-Reach Industry Sectors and Professionals决定参展的因素 可从以下网址下载 CEIR 网站. Non- members may purchase each report for $49.

CEIR 通过制作和提供基于知识的研究工具来促进展览和其他面对面营销活动的增长、知名度和价值,这些工具使利益相关者组织能够提高满足当前和新兴客户需求的能力,提高业务绩效并增强竞争地位。有关更多信息,请访问 www.ceir.org.

The Exhibit Designers and Producers Association (EDPA), founded in 1954, is an internationally recognized national trade association with more than 300 corporate members from 18 countries that are engaged in the design, manufacture, transport, installation and service of displays and exhibits primarily for the exhibition and event industry. EDPA's purpose is to provide education, leadership and networking for the advancement of its members and the exhibition industry. In addition to providing regional industry education programs through its six chapters, EDPA organizes one annual meeting, tradeshow and golf tournament in a resort location for industry members and their suppliers. EDPA holds quarterly board meetings, publishes a printed quarterly newsletter, monthly electronic newsletter and membership directory. EDPA also hosts several industry awards, educational surveys and supports the EDPA Foundation. Visit www.edpa.com 了解更多信息。

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Sho-Link 成立于 1993 年,是业内最优秀的设计师和建筑商首选的全国性 I&D 提供商。我们经验丰富的劳动力在贸易展览、博物馆、企业环境、私人活动和零售设施中提供一致的服务和专业知识,专注于作为展厅中真正的合作伙伴处理意外情况。有关 Sho-Link 的更多信息,请访问 www.sho-link.com.


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