CEIR Releases Report on How to Build Elements of Engagement into Booth Designs

Designed to Engage – How to Build Elements of Engagement Into Booth Designs Cover

Today the Center for Exhibition Industry Research (欧盟环境影响评估中心) announces a new Industry Insight Series Report, Designed to Engage – How to Build Elements of Engagement Into Booth Designs written by exhibit marketing strategist, Marlys Arnold, author of 树立更好的贸易展形象Exhibit Design that Works.

In this practical guide on how to integrate effective engagement tactics in exhibit booth design, author Marlys Arnold emphasizes what engagement should be in an exhibit booth: “Information is everywhere. People crave experiences instead, especially in a face-to-face environment.”

“The heart of a trade show is the engagement that takes place between exhibitors and attendees on a show floor,” said CEIR President Cathy Breden, CAE, CMP. “It is an important, unique value of the channel. Marlys’ report does a great job pulling out key trends from CEIR’s Attendee Engagement Study Series and offering examples of how exhibitors have successfully responded to them in a way that helps them achieve their overall goals for exhibiting.”

This seven-page report covers content relating to:

  • Definition of engagement;
  • Discussion of the disconnect between what attendees want and what exhibitors are doing;
  • Range of engagement opportunities to consider using in an exhibit booth; and
  • Three case studies and other examples.

Click here to download the full report. IAEE members can access the CEIR library and reports at no cost – a benefit of IAEE membership.

CEIR 通过制作和提供基于知识的研究工具来促进展览和其他面对面营销活动的增长、知名度和价值,这些工具使利益相关者组织能够提高满足当前和新兴客户需求的能力,提高业务绩效并增强竞争地位。有关更多信息,请访问 www.ceir.org.


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