今天，展览业研究中心（欧盟环境影响评估中心) released the final reports in its series, 最大限度地提高参展商和观众在展览会现场的参与度.
Part Seven: Exhibition Learning Activities Outside Exhibit Booths benchmarks the education learning activities provided by organizers in common areas on exhibition floors and examines the rate at which exhibitors have sponsored these offerings over the past two years. Most importantly, it identifies which of these product opportunities have seen high attendee engagement.
Part Eight: How Organizers Evaluate Outcomes and Future Outlook outlines how organizers evaluate the outcomes of attendee and exhibitor engagement activities. It details their plans to enhance future offerings, new models and floor layouts under consideration, and provides insights on how they search for new ideas.
“I’m thrilled to announce that our comprehensive portfolio of insights on maximizing attendee and exhibitor engagement on the exhibition floor is now available. These invaluable resources are essential for both organizers and exhibitors as they prepare for their 2025 events,” said CEIR Vice President of Research Nancy Drapeau, IPC. “Part Seven highlights the best learning activities in common areas to enhance exhibition floor engagement, while Part Eight offers organizers insights on how to make their events the best they can be moving forward. We encourage all event stakeholders to review the entire eight-part series to gain a thorough understanding of how to optimize attendee engagement, which is the cornerstone of any B2B exhibition.”
CEIR 订阅者和 IAEE 会员可以免费获取《最大限度地提高展览会现场与会者和参展商参与度》系列报告，非会员需支付 $49 美元。
点击 这里 to download or purchase Parts Seven and Eight and learn more about other reports in the series.
关于 CEIR
展览业研究中心 (CEIR) 致力于通过制作和提供基于知识的研究工具来促进展览和其他面对面营销活动的增长、知名度和价值，这些工具使利益相关者组织能够提高满足当前和新兴客户需求的能力，提高业务绩效并增强竞争地位。有关更多信息，请访问 www.ceir.org.
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媒体咨询：
玛丽塔克
高级通讯与内容经理 | CEIR
+1 (972) 687-9226
mtucker@ceir.org
