CEIR Releases Final Report in Attendee ROI Playbook Series

展览业研究中心(欧盟环境影响评估中心) announced today the release of the seventh and final report in the 与会者投资回报率手册系列, entitled, Where Value and Metrics Vary by Event Size.

“Organizers may think that the larger an event is, the more likely an attendee is to be satisfied,” said CEIR Vice President of Research Nancy Drapeau, PRC. “This report uncovers competitive advantages for B2B exhibitions of every size. It takes a close look at the decision to attend an event, metrics used to determine the value of attending and how well events perform against these expectations by event size.”

Attendee ROI Playbook 7 Infographic

“The Attendee ROI Playbook series is one of most robust studies CEIR has conducted,” said CEIR CEO Cathy Breden, CMP, CAE. “This seven-report series contains a wealth of great information for exhibition organizers, as well as service providers, that can help with their strategic planning discussions.”

Breden further noted, “Many thanks to the PCMA Education Foundation, whose financial support helped make this research possible.”

This 13-page report provides an analysis of how attendee preferences and behaviors vary by an event’s size including:

  • Objectives for attending;
  • Decision-making process to attend;
  • Pre-planning and tracking activities while visiting an event; and
  • Metrics used to evaluate the outcome of attending and how well B2B exhibitions perform to these metrics.

Through the generous sponsorship of this study by the PCMA Education Foundation and IAEE, all reports released in this study series are available at no charge on the CEIR website 这里.

展览业研究中心 (CEIR) 致力于通过制作和提供基于知识的研究工具来促进展览和其他面对面营销活动的增长、知名度和价值,这些工具使利益相关者组织能够提高满足当前和新兴客户需求的能力,提高业务绩效并增强竞争地位。有关更多信息,请访问 www.ceir.org.


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