CEIR PULSE POLL: U.S. Trade Show Executives Weigh In on Issue of U.S. Trade Tariff Policy Impact on the Industry

DALLAS, 17 September 2019 – 今天,展览业研究中心(欧盟环境影响评估中心) released results at the CEIR 预测会议 from a brief survey fielded this August, assessing U.S. trade show executive perceptions about U.S. trade tariff policies and whether these policies have had an impact on U.S.-based trade shows that have taken place in 2018 through July 2019.

Though China is the biggest target for trade tariffs, so are other U.S. trade partners including the European Union, Canada, Mexico, and other Asian countries. CEIR CEO Cathy Breden, CMP, CAE noted, “Why is this issue of concern to our industry? U.S. trade shows are a gateway to doing business in our country.”

Government data tracking economic activity is slow to precisely quantify the impact such policies are having on the economy and trade itself. In the absence of this information, CEIR launched a short survey to gauge what impact, if any, these trade tariffs are having on U.S.-based trade shows.

The results show tariffs are having an impact for over half of surveyed organizers that have produced U.S. shows in 2018 through July of this year. Where impacts have been sustained, they are largely negative. In 2018, U.S. business-to-business (B2B) trade shows contributed $97 billion to U.S. Gross Domestic Product (GDP) from direct and indirect spending.

CEIR Vice President of Research Nancy Drapeau, PRC said, “Very careful attention was paid to designing a survey that objectively gauged trade show executive sentiment about the impact of these trade tariffs on the U.S. trade show industry. And as well, to determine if impacts have been felt at U.S. trade shows that have taken place during the period that the trade war has been in play – in 2018 through July 2019.

Unfortunately, as shown below, 56% of executives that have held a U.S.-based B2B trade show in 2018 through July 2019 have encountered impacts, more so on the exhibitor side, 48%, with 36% reporting impact on attendee audiences. And where there has been impact it is largely negatively. Overall, on average, these organizers have sustained a gross revenue loss of 7.7%.”

In August 2019, IAEE and SISO members and 贸易展执行官 readers who are executives that direct or manage U.S. based trade shows, were invited to participate in this study. A total of 129 executives replied providing results that are statistically valid at the 95% confidence level with a margin of error of plus or minus 8.6%. The response rate is estimated to be 3 percent. This sample includes an even mix of executives from association run and independently run trade shows.

展览业研究中心 (CEIR) 致力于通过制作和提供基于知识的研究工具来促进展览和其他面对面营销活动的增长、知名度和价值,这些工具使利益相关者组织能够提高满足当前和新兴客户需求的能力,提高业务绩效并增强竞争地位。有关更多信息,请访问 www.ceir.org.


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