CEIR Publishes Third Attendee Floor Engagement Tactics Report

CEIR Attendee Floor Engagement Study 03 COVER

展览业研究中心(欧盟环境影响评估中心) 今天宣布发布 Part Three: Exhibitor In-booth Tactics – Methods Used to Evaluate Outcomes, the third report in its newest series on attendee floor engagement.

This report finds that 94 percent of exhibitors use attendee engagement tactics to impact their overall important objectives for exhibiting. Results indicate that integrating attendee engagement tactics is effective in impacting outcomes for the better.

According to study results, the most important objectives for exhibitors are:

  1. Sales lead generation;
  2. Brand awareness efforts; and
  3. Relationship management activities.

Below are three examples of the extent of use of attendee engagement tactics aimed at influencing specific metrics related to these top-ranked important exhibitor objectives. Results indicate that 60+ percent of exhibitors using attendee engagement say attendee tactics are highly effective in influencing these specific outcomes.

CEIR Attendee Floor Engagement Study 03 Figure

The full report inventories use of attendee engagement tactics to help influence 17 specific exhibitor outcomes with effectiveness scores for each.

“Attendee engagement is the basis for face-to-face marketing,” said CEIR CEO Cathy Breden, CMP, CAE. “It is the mechanism exhibitors use to achieve their overall goals for participating in an exhibition. This report is a must-read for those looking to benchmark their approach to industry norms and to realign attendee engagement tactics to what works best to achieve success.”

This 12-page report quantifies the percentage of exhibitors that engage in different evaluation activities that assess the outcome of attendee engagement tactics, including both methods used and timing of these activities. It identifies top-ranked important objectives for exhibiting, most popular attendee engagement tactics used that aim to influence specific outcomes to achieve exhibitor goals, and effectiveness scores for each.

In addition to total results, this report identifies unique differences by exhibitor and by industry sector, the extent of exhibition activity, and other key demographics.

Click here to download Part Three: Exhibitor In-booth Tactics – Methods Used to Evaluate Outcomes.

About the 2017 CEIR Attendee Floor Engagement Study
Reports from this landmark study series offer exhibitors and organizers a comprehensive resource to help understand the range of attendee engagement tactics used on the exhibition floor and, more importantly, which of these tactics attendees use most – a signal of high engagement. Commentary from exhibitors is also provided illustrating how key trends are put into action.

2017 年观众参与度研究 consists of the following reports:

CEIR 通过制作和提供基于知识的研究工具来促进展览和其他面对面营销活动的增长、知名度和价值,这些工具使利益相关者组织能够提高满足当前和新兴客户需求的能力,提高业务绩效并增强竞争地位。有关更多信息,请访问 www.ceir.org.


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