突发新闻:CEIR 发布新的行业洞察报告

今天,展览业研究中心(欧盟环境影响评估中心) announces a new report from the Industry Insights Series, 参展商如何提高潜在客户质量和销售转化率. This report was written by Jefferson Davis, President of Competitive Edge, a seasoned consultant in the business-to-business (B2B) exhibition industry with 30 years of experience.

How Exhibitors Can Improve Lead Quality and Sales Conversion Cover Image

This latest Industry Insights report is a valuable primer for exhibitors looking to implement or compare their approach to best practices at every phase of the process, from the outset of defining lead goals to ensuring effective lead follow-up that helps maximize sales conversions.

参展商如何提高潜在客户质量和销售转化率 demonstrates to readers how the end goal for exhibiting ties back to sales. As Davis writes, “If exhibiting ROI is the name of the game, lead management is an exhibitor’s playbook.”

“Jefferson does a great job providing a no-nonsense overview of best practices,” said CEIR CEO Cathy Breden, CMP, CAE. “It is short, but filled with important advice. There are a number of helpful tips and tricks to help exhibitors maximize sales lead generation and conversion results.”

这份六页的报告涵盖以下内容:

  • The importance of leads and their role as mechanisms to shift internal perception of an exhibit program as an “expense” to an “investment”;
  • Defining what is and is not a lead;
  • How to improve lead quality;
  • The best methods to capture leads;
  • The Exhibit Interaction Capacity Formula, a tool to help set realistic lead goals;
  • How to monitor lead capture to assure goals are met; and
  • Tips on how to get representatives, dealers and distributors to follow up, and report progress and conversion.

点击此处下载完整报告。 IAEE members and CEIR subscribers may access the CEIR library and various reports at no cost.

关于 CEIR
展览业研究中心 (CEIR) 致力于通过制作和提供基于知识的研究工具来促进展览和其他面对面营销活动的增长、知名度和价值,这些工具使利益相关者组织能够提高满足当前和新兴客户需求的能力,提高业务绩效并增强竞争地位。有关更多信息,请访问 www.ceir.org.

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媒体咨询:
玛丽塔克
高级公关/通讯经理
+1 (972) 687-9226
mtucker@ceir.org