2018 CEIR Index Report Now Available

今天,展览业研究中心(欧盟环境影响评估中心) 发布了 2018 CEIR Index Report。 这 CEIR 指数 analyzes the 2017 exhibition industry and provides an economic and exhibition industry outlook for the next three years. As an objective measure of the annual performance of the exhibition industry, the CEIR 指数 measures year-over-year changes in four key metrics to determine overall performance: net square feet (NSF) of exhibit space sold, professional attendance, number of exhibiting companies and gross revenue.

CEIR 指数 provides data on exhibition industry performance across 14 key industry sectors:

  • 商业服务 (BZ)
  • 消费品和服务(CG)
  • 可自由支配的消费品和服务(CS)
  • 教育(ED)
  • 食物(FD)
  • 金融、法律和房地产(FN)
  • 政府(GV)
  • 建筑、施工、家居和维修 (HM)
  • 工业/重型机械及成品商业投入(ID)
  • 通信和信息技术(IT)
  • 医疗保健(MD)
  • 原材料与科学(RM)
  • 体育用品、旅游和娱乐 (ST)
  • 交通运输(德克萨斯州)

U.S. economic growth proved resilient again in 2017. GDP accelerated to 2.3%, a significant improvement over the 1.5% expansion registered for 2016 and an eighth consecutive year of moderate growth. CEIR expects that GDP growth in the next few years will be propelled by a high rate of growth in personal consumption expenditures and improving private investment spending, in part due to recent tax cuts. Strengthening, but moderate government expenditures, will provide an additional boost. According to CEIR’s current projection, growth will rise to around 2.9% in 2018 before decelerating slightly to 2.7% in 2019 and 2.5% in 2020 (see Figure 1).

Figure 1: Annual Real GDP Growth

2018 CEIR Index Release Figure 1

The growth of the business-to-business (B2B) exhibition industry accelerated along with the macro economy in 2017. The CEIR Total Index, a measure of overall exhibition industry performance, increased by a moderate 2.0%, 1.0 percentage point higher than in 2016. All four metrics rose in 2017, with real revenues leading at 2.9% above 2016. Attendees and NSF rose 2.1% and 2.0%, respectively, whereas exhibitors gained 1.1%.

“Optimism in the business environment and robust economic and job growth should continue to drive exhibitions,” noted CEIR Economist Allen Shaw, Ph.D., Chief Economist for Global Economic Consulting Associates, Inc. “The exhibition industry is expected to finally enter into an expansion phase in 2018 with the Total Index surpassing its previous peak.

Figure 2: Growth in the CEIR Total Index for the Overall Exhibition Industry vs. GDP Growth

2018 CEIR Index Release Figure 2

Click here for information on how to purchase the complete 2018 CEIR Index Report.

Show organizers can now use the latest data in tandem with the CEIR Index Event Performance Analyzer (IEPA) to measure their event’s performance. Created with support from the Society of Independent Show Organizers (SISO), CEIR’s IEPA is designed to provide organizers a benchmark for how their exhibition is performing against the CEIR 指数 metrics. The IEPA also compares the exhibition versus the overall performance of the industry sector and the exhibition industry overall.

预测更新 CEIR 指数 will be presented at Predict: CEIR’s Annual Exhibition Industry Conference on 13-14 September 2018 at the MGM National Harbor in Oxon Hill, Md.

“The combination of the CEIR 指数报告, CEIR 人口普查 and Event Performance Analyzer Tool is a powerhouse of resources to use in strategizing for the near future,” said CEIR CEO Cathy Breden, CMP, CAE. “All this data is real-time information that, when factored into what the expert economists and futurists are telling us, allows for industry executives to feel confident in how they plan ahead. Exhibition organizer executives should plan to attend the CEIR Predict Conference, 13-14 September at the MGM National Harbor, to gain even more insight into what the next three to five years hold for the trade show industry.”

CEIR would like to thank this year’s partners of Predict:

Visionary Partners
International Association of Exhibitions and Events™ (IAEE)

McCormick Place/SMG
mdg – Marketing Design Group
Synchronicities, a three-city partnership including Visit Anaheim, Visit Baltimore and Visit San Antonio

a2z, Inc.
Messe Frankfurt
New Orleans Convention & Visitors Bureau

Choose Chicago
Convention Data Services
Experient, a Maritz Global Events Company

展览业研究中心 (CEIR) 致力于通过制作和提供基于知识的研究工具来促进展览和其他面对面营销活动的增长、知名度和价值,这些工具使利益相关者组织能够提高满足当前和新兴客户需求的能力,提高业务绩效并增强竞争地位。有关更多信息,请访问 www.ceir.org.


+1(972) 687-9226