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The Center for Exhibition Industry Research (CEIR) announces a dynamic 2025 research agenda, designed to provide critical insights and drive innovation within the business-to-business (B2B) exhibitions industry. These studies will equip organizers, exhibitors and industry leaders with actionable data and benchmarks, ensuring they remain at the forefront of industry trends and challenges. “CEIR’s 2025 research […]

Today, the Center for Exhibition Industry Research (CEIR) released the final reports in its series, Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor. Part Seven: Exhibition Learning Activities Outside Exhibit Booths benchmarks the education learning activities provided by organizers in common areas on exhibition floors and examines the rate at which exhibitors have sponsored […]

Growth of US B2B Exhibition Industry Continues The Center for Exhibition Industry Research (CEIR) announced today that the U.S. business-to-business (B2B) exhibition industry is picking up after a minor slowdown in the second quarter of 2024. Tempered performance for completed events – especially in exhibition attendance – set back the Q2 2024 Index value to […]

Today, the Center for Exhibition Industry Research (CEIR) released the fifth and sixth reports in its series, Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor. Part Five: Exhibition Floor Networking Opportunities Outside Exhibit Booths benchmarks the networking opportunities provided by organizers in common areas on exhibition floors and examines the rate at which exhibitors […]

The Center for Exhibition Industry Research (CEIR) is proud to announce several key developments to support the evolving needs of the exhibitions industry. These include the expansion of its research team, the launch of new consulting services, a new management agreement with the International Association of Exhibitions and Events® (IAEE), and updated privacy policies. Natali […]

未来参展商改进计划预示着 B2B 展览的光明未来 今天,展览业研究中心 (CEIR) 发布了其系列报告的第四份,《最大限度地提高展览会现场的观众和参展商参与度》。参展商未来展望 - 需要改进的领域和对新模式的兴趣为企业对企业 (B2B) 的未来提供了宝贵的见解 […]

CEIR 发布了其“最大限度地提高展览会现场的与会者和参展商参与度”系列的第三份报告。《参展商如何评估结果》为 B2B 参展商和组织者提供了重要见解。了解参展商如何评估他们与与会者的互动策略的成功——剧透警告,大多数参展商都制定了策略。任何 […] 的核心

美国 B2B 展览业持续增长 展览业研究中心 (CEIR) 今天宣布,美国企业对企业 (B2B) 展览业在 2024 年第一季度表现强劲之后略有放缓。已完成活动指标表现平平(尤其是在展览出席人数方面),导致 2024 年第二季度指数值出现倒退 […]

CEIR 发布了《最大限度地提高展览会现场的与会者和参展商参与度》系列的第二份报告。《平衡数字策略、展会服务和 DIY 营销以实现参展商成功》为组织者和参展商提供了宝贵的见解,即哪些策略和服务可以产生较高的与会者使用率和参与度。这些见解是强大的规划资源,确保 […]

年度会议旨在增强 B2B 展览业的韧性 展览研究中心 (CEIR) 宣布了 CEIR 年度展览业展望会议 Predict 的计划,该会议将于 2024 年 9 月 12 日至 13 日在马里兰州奥克森山的 MGM National Harbor 举行。Predict 专注于加强企业对企业 (B2B) 展览业以应对不断变化的市场条件。通过结合 […]