如何提高出席率

如何提高出席率

如何提高出席率This report series offers a resource for staff responsible for attendee marketing for North American business-to-business (B2B) exhibitions.

It provides benchmarks on common practices throughout a marketing campaign cycle, including planning, tactics used to reach and communicate with target audiences, and methods used to evaluate outcomes. It documents the state of attendee marketing practices and pinpoints elements of approaches that are found among organizations successful in increasing attendance. In addition to benchmarks, each report offers insights from marketing professionals and their commentary from the marketing trenches.

请参阅 CEIR 商店中的本系列报告集。