您的活动应用程序只是一个封闭的社交媒体渠道吗?

您的活动应用程序只是一个封闭的社交媒体渠道吗?

作者:Mike Doane

When an attendee first opens your app, what do they see? What options are they given?

Many will receive an experience identical to Twitter or Facebook. A large wall of user-generated posts from around the conference center. The popular wisdom is that this is what attendees .

Peter Wyatt, CTO at CadmiumCD, says event apps would serve attendee needs better with a different approach: “An event app built for planners of educational conferences should always put education first. An activity feed up-front might hurt that experience.”

A More Engaged Experience Through Attendee Chat

Wyatt, instead, says that his team has found success with highlighting conference content, sessions, and expo information on event apps, and allowing users to access the activity feed at any time through a button on the navigation menu.

This gives attendees the option to share and communicate with their peers, but it also forces them to pursue this action with intention. This is something Inc. contributor Rhett Power says will serve your attendees’ conference goals. Ultimately, it will help them achieve success.

Where most apps try to capture attendees’ attention with an activity feed, Wyatt and his team believe in giving attendees the power of choice and intention. It doesn’t leave the digital portion of their conference experience to chance.

The Power of Choice in Your Event App

This intentional design positions the app home screen as an event dashboard. Attendees can access information about different activities at your conference that they want to explore. It makes information very easy to find and gives attendees the power to craft the experiences they’re searching for.

Rather than forcing users to navigate through an activity feed like many other conference apps, the tile design and attendee chat button are choice-first designs that gives attendees the power to engage with your event in more meaningful ways.

 

Michael Doane 是 CadmiumCD 的营销经理,该公司是 myCadmium 软件平台的制造商,该平台是一款屡获殊荣的会议和贸易展管理产品套件。 访问 CadmiumCD 博客 更多类似文章请关注。

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