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CEIR Releases Sixth Report in Attendee ROI Playbook Series

The Center for Exhibition Industry Research (CEIR) announced today the release of the sixth report in the Attendee ROI Playbook series entitled, Gender Differences and Similarities.

“This document takes a deep dive look at how gender influences what men and women strive to achieve at B2B exhibitions, how they navigate an event and what they value most,” said CEIR Senior Research Director, Nancy Drapeau, PRC.”