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CEIR Releases Final Report in Attendee ROI Playbook Series

The Center for Exhibition Industry Research (CEIR) announced today the release of the seventh and final report in the Attendee ROI Playbook series, entitled, Where Value and Metrics Vary by Event Size.

CEIR Releases Sixth Report in Attendee ROI Playbook Series

The Center for Exhibition Industry Research (CEIR) announced today the release of the sixth report in the Attendee ROI Playbook series entitled, Gender Differences and Similarities.

“This document takes a deep dive look at how gender influences what men and women strive to achieve at B2B exhibitions, how they navigate an event and what they value most,” said CEIR Senior Research Director, Nancy Drapeau, PRC.”

CEIR Releases Fifth Report in Attendee ROI Playbook Series

The Center for Exhibition Industry Research (CEIR) announced today the release of the fifth report in the Attendee ROI Playbook series, Generational Differences and Similarities.

CEIR Releases Fourth Fact Sheet in Attendee ROI Playbook Series

The Center for Exhibition Industry Research (CEIR) announced today the release of the fourth fact sheet in the Attendee ROI Playbook series entitled, Attendance Today and 2019-2020 Outlook.

CEIR Releases Third Fact Sheet in Attendee ROI Playbook Series

The Center for Exhibition Industry Research (CEIR) announced today the release of the third fact sheet in the Attendee ROI Playbook series entitled Pre-Planning and Tracking Activities – Impact on Perceived ROI/Value of Attending.

CEIR Releases Second Fact Sheet in Attendee ROI Playbook Series

The Center for Exhibition Industry Research (CEIR) announced today the release of the second fact sheet in the Attendee ROI Playbook series that explores the range of sources that business professionals who attend business-to-business (B2B) exhibitions relied upon to meet their business information and purchasing decision needs.