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Excerpted with permission from Francis Friedman’s The Modern Digital Tradeshow. The new book is available here free. Looking to the future, marketers have already started spending significant amounts of money implementing increasingly more sophisticated systems. These systems include: • The ability to track customer and prospect behavior across all media • Real-time advanced data collection and analysis […]
by Stephane Doutriaux Cryptocurrency has made headline news regularly in the past months, with multiple waves of radical enthusiasm, measured skepticism, and a lot of eager soul-searching on the part of a new generation that is inheriting a world dominated by fear-mongering, economic instability, and species-threatening climate warnings. Bitcoin’s gradual entry into the mainstream and its […]
by Bob James Once a year, CEIR turns “seer” when it convenes its national leadership summit, CEIR Predict. At the two-day conference, experts lead in-depth conversations that range across the whole landscape confronting today’s event organizers—from macro-economic and demographic trends, to technology, science, R&D, and geopolitics. Participants enjoy the chance to step back from momentary […]
by David Nour I spend a lot of time at industry events. In addition to speaking over fifty times a year, I often attend events to spend time with my clients or to recharge my batteries and seek out new ideas. But here’s one thing that sets me apart from many others: I always have […]
by David Saef With summer in full swing, state fairs and music festivals in full force, and many of us heading to the beach, the woods, or the mountains with a good book or Pokemon Go, it is easy to check out mentally. Yet this is the most important time of the year! Why? First, you have […]
by Trisha Richards Meetings are to exhibitions as cheeses are to wines: complementary stimuli that enhance the participant experience. With countless exhibitions incorporating education and entertainment as part of the proceedings, exhibition organizers must also consider meeting venues as auxiliary spaces in which to hold supporting events. Convention centers, of course, offer plenty of meeting rooms, as do adjacent hotels. But these don’t always […]
by Michael Hart The shopping center industry is the latest disrupted business model that events can learn from. According to a research report from Credit Suisse, 25 percent of today’s malls will close by 2020. What makes us think 25 percent of our shows won’t exist in their present form in three years? The fall […]
by Scott Schenker The relationship we have with our cars is the stuff of legend. In fact, Sir William Lyons, one of the founders of Jaguar Cars, said, “The car is the closest thing we will ever create to something alive.” While I can’t imagine how Sir Lyons would feel about today’s technology, I know many […]
by Bob James and Michael Hatch Brick-and-mortar chain store owners everywhere are sweating “the retail apocalypse.” Traffic is abysmal. Sales have tanked. Stores are vanishing (over 8,600 are predicted to close this year). Job losses, bankruptcies and liquidations are legion. A tidal wave of disruption is shaking retailers to the core. Could an “apocalypse” beset association […]
by Michael Barnett Virtual reality, drones, artificial intelligence, big data, live streaming, the list of buzzwords “revolutionizing events” is endless, and therefore meaningless. If everything is a threat to the events industry, then nothing is. But here are four trends indisputably affecting events: Isolation. Instead, consider that a majority of Americans do not have someone […]
