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By Nancy Drapeau, PRC, Vice President of Research, CEIR Access to information has never been easier. Keying a few words into Google search generates a mountain of information. Activating a real-time, online chat with a company contact is easy too. Despite all this, why is it that professionals that attend B2B exhibitions or trade shows […]
By Tom Pick Here are even more of the best conferences and expositions worldwide focused on education, networking, technology, awards, and career development for event professionals. Catch up, and read Part One here! Events in the UK and Ireland February Event Buyers Live @EventBuyersLive Heythrop Park Event Buyers Live is a two-day event that […]
By Emery Leonard, Associate Principal, tvsdesign When making a financial investment in the architecture and interiors of a convention facility, centers look to maximize the functionality and flexibility of their ‘brick and mortar’ investment to better suit the needs of their clients. Architects and designers often assist in realizing targeted renovations that enhance existing business […]
By Elizabeth Johnson, Principal and Owner, glee Content Marketing Trade shows and events follow a cyclical planning schedule and that includes marketing to exhibitors and attendees. After spending more than a decade marketing events of all sizes in broad range of industries, I can say with unwavering certainty that an event establishes a “registration open” […]
By Nancy Drapeau, PRC, Senior Research Director, CEIR “Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.[i]” -Harvard Business Review B2B exhibition organizers understand this basic business principle, that retaining customers is less expensive than […]
By Larry Kulchawik, author, Larry Kulchawik Consulting A survey conducted by UFI (Global Association of the Exposition Industry) stated that each of the seven world regions projected positive growth for meetings and trade shows in 2015-17. Each world region also expressed their greatest concerns to be the continued strength of their local economies and their […]
