by Gary Shapiro Remember life before time shifting–when you had to sit down at your TV to watch Seinfeld at 9 PM on Wednesdays or you’d miss it? Innovations such as the DVR, camcorder and HDTV have radically changed our lives. And each of these technological wonders is among the estimated 700,000 new products that […]
By Karen Chupka, Senior Vice President of Events and Conferences, Consumer Electronics Association (CEA) Ms. Karen Chupka’s guest blog post offers an excellent example of how to effectively use digital media in exhibition marketing in a way that enhances an event’s communications, makes participant onsite experiences fuller and extends the conversation with constituents year-round. To […]