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Report One documents the most popular approaches used by organizers for attendee marketing and pinpoints characteristics where attendee growth is achieved. This 18-page report inventories the following:

  • Biggest challenges encountered in striving to grow attendance
  • Breakout characteristics among those that grew attendance
  • Planning process for defining a marketing campaign
    • Which departments are involved
    • Factors considered
  • Goals set and used to evaluate the outcome of a campaign
  • Metrics set and used to evaluate the outcome of a campaign
  • Use of data analytics to help define a marketing campaign
  • Use of dashboards to monitor a campaign while in progress

In addition to total results, this report identifies unique differences by event size and by type of business-to-business (B2B) exhibition organizer, association versus independent.

This is the first report in a four part series on growing attendance. This series offers a look at the most popular marketing approaches and, most importantly, which characteristics are tied to success in growing attendance.

Member Price: $0.00
Price: $99.00
Publish Date: 03-14-2018
SKU: 2725

Average: 5 (1 vote)

By Marlys Arnold

This seven-page report covers content relating to:

  • Definition of engagement;
  • Discussion of the disconnect between what attendees want and what exhibitors are doing;
  • Range of engagement opportunities to consider using in an exhibit booth; and
  • Three case studies and other examples.
Member Price: $0.00
Price: $24.00
Publish Date: 02-23-2018
SKU: 2724

Average: 4 (2 votes)

This report provides a profile of marketing practices among business-to-business exhibitors of all organizational sizes, from small to large.
Profile statistics include:
• Objectives for exhibiting and metrics used to evaluate success
• Marketing spend allocation across all marketing channels
• Number of exhibitions participated in from 2015 to 2017 and projections for 2018
• Typical booth sizes from 2015 to 2017 and projections for 2018
• Median spending estimate on a per exhibition basis

Member Price: $0.00
Price: $99.00
Publish Date: 02-12-2018
SKU: 2723

Average: 5 (1 vote)