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This eight-page report includes:

  • Areas Looking to Improve – identifies percentage of attendee marketers planning to address each of nine areas.
  • New Activities Planned for Near-term Future – reports on percentage of attendee marketers that will take on each of nine new activities in the area of analytics, content marketing and other strategically focused activities beyond their current marketing practices.
  • Commentary from marketing professionals on how they have applied these strategies.

This is the fourth report in a four part series on growing attendance. This series offers a look at the most popular marketing approaches and, most importantly, which characteristics are tied to success in growing attendance.

Member Price: $0.00
Price: $49.00
Publish Date: 07-03-2018
SKU: 2743

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This eight-page report addresses the heart of any marketing campaign, the messaging that drives attendance, and includes: 

  • Marketing messaging approaches– what is most popular and most effective in growing attendance
  • Extent of use of testing to help guide decisions for:
    • Email marketing decisions
    • Online marketing decisions
  • Commentary from marketing professionals on how they have applied these strategies

In addition to total results, this report identifies unique differences by geographic scope of an event and state of growth of business professionals in target sectors.

This is the third report in a four part series on growing attendance. This series offers a look at the most popular marketing approaches and, most importantly, which characteristics are tied to success in growing attendance.

Member Price: $0.00
Price: $49.00
Publish Date: 06-14-2018
SKU: 2742

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This 18-page report focuses on what to use to build a marketing campaign that drives attendee growth, and provides an exhaustive inventory of marketing channel tactics and other activities that can be used over the course of an attendee marketing campaign. The right combination of marketing channel tactics and other activities help penetrate the information glut, such as:

  • Marketing channels consisting of traditional marketing tactics and new digital tactics which are most popular and effective in growing attendance;
  • Efforts to maximize use of an organizer’s house list;
  • Adoption of marketing automation throughout the attendee promotion lifecycle;
  • Relationship and collaboration activities;
  • Exhibitor invitation programs; and
  • Discounts and premium offers.

This is the second report in a four part series on growing attendance. This series offers a look at the most popular marketing approaches and, most importantly, which characteristics are tied to success in growing attendance.

Member Price: $0.00
Price: $99.00
Publish Date: 05-08-2018
SKU: 2741
3

Average: 3 (2 votes)