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Part Eight includes an overview of how exhibition organizers evaluate the outcome of attendee engagement activities, where organizers intend to enhance attendee engagement offerings on the show floor in the near-term as well as consideration of other models, floor layouts and other options under consideration.

This is the eighth and final report in an eight-report series on attendee floor engagement. Reports from this landmark research offer exhibitors and organizers a comprehensive resource to help understand the range of attendee engagement tactics used on the exhibition floor and, more importantly, which of these tactics enjoy high attendee usage – a signal of high engagement. Commentary from exhibitors and organizers is also provided illustrating how key trends are put into action.

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Price: $49.00
Publish Date: 11-06-2017
SKU: 2721
5

Average: 5 (1 vote)

By Samuel J. Smith, Managing Director, Interactive Meeting Technology, LLC

There has been a lot of buzz about gamification in the business world over the past several years, and the trade show world is no exception. Exhibitors want to know how to use the power of games to get more booth traffic and greater engagement with attendees.This article will discuss what makes a game, why games motivate trade show attendees and tips on how to tailor that game experience for exhibiting success.

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Price: $24.00
Publish Date: 10-19-2017
SKU: 2720
5

Average: 5 (2 votes)

Part Seven takes a look at the range of learning opportunities exhibition organizers make available on the show floor beyond exhibit booths. It assesses the extent that exhibitors sponsor or participate in these activities and evaluates the level of attendee use for each.

This is the seventh report in an eight-report series on attendee floor engagement. Reports from this landmark research offer exhibitors and organizers a comprehensive resource to help understand the range of attendee engagement tactics used on the exhibition floor and, more importantly, which of these tactics enjoy high attendee usage – a signal of high engagement. Commentary from exhibitors and organizers is also provided illustrating how key trends are put into action.

Member Price: $0.00
Price: $49.00
Publish Date: 09-27-2017
SKU: 2719
5

Average: 5 (2 votes)