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This report documents the volume of attendance to business-to-business exhibitions in the past two years and plans for the near-term future, as well as reasons for these future plans. It also provides advice offered by attendees on how B2B exhibitions can be enhanced to further increase the value of their attendee experience.

This six-page fact sheet provides the following information:

  • Average and median number of B2B exhibitions attended in the past two years
  • Anticipated volume of attendance in the next two years
  • Reasons for anticipated volume of attendance in the next two years
  • Suggestions on how to address gaps to enhance the value of attending a B2B exhibition

This report is part of a multiple fact sheet series identifying attendee practices in general as well as insights on differences by specific attendee categories.

Member Price: $0.00
Price: $0.00
Publish Date: 08-13-2018
SKU: 2751
4

Average: 4 (1 vote)

This report documents the positive effects pre-event planning and tracking activities have on an attendee’s opinion of a B2B exhibition they attend and evaluates the impact these activities have on attendee Net Promoter Scores (NPS). 

This five-page fact sheet provides the following information:

  • Overall rate of pre-planning among attendees as well as for six specific activities
  • Which pre-planning activities have the most impact on driving higher NPS scores
  • Overall rate of tracking activities while visiting an exhibition among attendees as well as for nine specific activities
  • Which tracking activities have the most impact on driving higher NPS scores
  • Who decides which activities will be tracked (individual or whether boss is involved)

This report is part of a multiple fact sheet series identifying attendee practices in general as well as insights on differences by specific attendee categories.

Member Price: $0.00
Price: $0.00
Publish Date: 08-02-2018
SKU: 2749
5

Average: 5 (1 vote)

This report explores the range of sources that business professionals who attend business-to-business (B2B) exhibitions relied upon to meet their business information and purchasing decision needs and documents the B2B exhibition channel's rank as a valued source in meeting their needs compared to all other primary sources relied upon.

This report is part of a multiple fact sheet series identifying attendee practices in general as well as insights on differences by specific attendee categories.

Member Price: $0.00
Price: $0.00
Publish Date: 07-30-2018
SKU: 2745
5

Average: 5 (1 vote)