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The CEIR Index Report provides an objective measure of the annual performance of the exhibition industry by measuring year-over-year changes in four key metrics: NSF of exhibit space sold, professional attendance, number of exhibiting companies and total event gross revenue. It details performance for 14 industry sectors and the overall industry. This report provides data from 2002 through 2017 with a predictive forecast through 2020.
By Barry Siskind
This 12-page report covers the following:
- Why it is important to adjust booth engagement techniques – data on the generational workforce shift in play and topline CEIR data on unique generational workforce preferences
- Discussion of gaps of exhibit booth engagement approaches with what attendees use
- Exhibit booth additions, improvement plans to enhance attendee engagement
- How to convert attendee “window shopping” into engagement via the human factor
- Conversation opener examples
- Discussion of the power of empathy in driving discussions with attendees
- Questions to include in pre-show exhibit booth staff training to help maximize success of attendee engagement efforts
- Tactics to effectively disengage with attendees and successfully identify next steps
This report documents the volume of attendance to business-to-business exhibitions in the past two years and plans for the near-term future, as well as reasons for these future plans. It also provides advice offered by attendees on how B2B exhibitions can be enhanced to further increase the value of their attendee experience.
This six-page fact sheet provides the following information:
- Average and median number of B2B exhibitions attended in the past two years
- Anticipated volume of attendance in the next two years
- Reasons for anticipated volume of attendance in the next two years
- Suggestions on how to address gaps to enhance the value of attending a B2B exhibition
This report is part of a multiple fact sheet series identifying attendee practices in general as well as insights on differences by specific attendee categories.