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The CEIR Index Report provides an objective measure of the annual performance of the exhibition industry by measuring year-over-year changes in four key metrics: NSF of exhibit space sold, professional attendance, number of exhibiting companies and total event gross revenue. It details performance for 14 industry sectors and the overall industry. This report provides data from 2002 through 2017 with a predictive forecast through 2020.
View the Table of Contents and Methodology here. Important note: Refunds are not permitted on this publication.
- Objectives for attending;
- Decision-making process to attend;
- Pre-planning and tracking activities while visiting an event; and
This report summarizes all aspects in the 2018 Attendee ROI study, pinpointing how the value proposition for attending varies and is the same by gender.
This 21-page report provides an analysis of attendees by gender for the following:
- Attendee job level and job function
- Workforce profile
- Motherhood and impact on labor force participation rates
- Purchasing influence
- Decision-making process for attending
- Importance of objectives for attending
- Extent of pre-planning activities
- Extent of tracking activities while at an exhibition
- Process followed to evaluate outcome of attending
- Metrics used to determine value/ROI of attending
- Net Promoter Score (NPS)
- Attendee ROI/Value Scorecard – summary of the most popular metrics used, where metric users find their needs are met and where B2B exhibitions deliver the best value/ROI
- Ranking of B2B exhibitions compared to other primary information sources relied upon for business information and purchasing decision needs
- Average number of B2B exhibitions attended in the past two years
- Anticipated volume of attendance in the next two years
- Reasons for anticipated volume of attendance in the next two years
This report is part of a multiple fact sheet series identifying attendee practices in general as well as insights on differences by specific attendee categories.