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2018 Attendee ROI Playbook Report Five: Generational Differences and Similarities
2018 How to Grow Attendance Series Report Two: Marketing Channel Mix and Other Tactics that Drive Growth
2018 Attendee ROI Playbook Fact Sheet One: Decision to Attend and Factors Driving Attendee ROI/Value
Part One takes a look at attendee engagement tactics in an exhibitor booth, including those that offer to deliver attendee engagement with other people, with product, learning tactics, use of emotion to engage with attendees and other tactics. This 20-page report inventories the most popular in-booth attendee engagement tactics and, more importantly, which of these tactics enjoy high attendee use for:
• People-to-people engagement and related learning – 11 tactics evaluated
• People-to-product engagement and related learning – 12 tactics evaluated
• Other tactics used to attract attendees to a booth and make the experience memorable – 10 tactics evaluated
In addition to total results, this report identifies unique differences by industry sector, the extent of exhibition activity and other key demographics.
This is the first report in an eight report series on attendee floor engagement. Reports from this landmark research offer exhibitors and organizers a comprehensive resource to help understand the range of attendee engagement tactics used on the exhibition floor and, more importantly, which of these tactics enjoy high attendee usage – a signal of high engagement. Commentary from exhibitors is also provided illustrating how key trends are put into action.
The CEIR Index Report provides an objective measure of the annual performance of the exhibition industry by measuring year-over-year changes in four key metrics: NSF of exhibit space sold, professional attendance, number of exhibiting companies and total event gross revenue. It details performance for 14 industry sectors and the overall industry. This report provides data from 2002 through 2016 with a predictive forecast through 2019.
This 29-page report provides statistics on overall median spending levels and cost per verified attendee. Marketing mix by tactics is also examined, identifying which tactics are found to be most effective in driving attendance. The findings are compared to those of 2013, when the study was last done.
Metrics are also reported by six different business-to-business exhibition categories:
• Gross revenues;
• Verified attendance;
• Net square footage (NSF) of paid space;
• Geographic scope of attendance;
• Whether an exhibition rotates locations; and
• Type of exhibition organizer – association versus independent