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2018 Attendee ROI Playbook Part Six: Gender Differences and Similarities
2018 Attendee ROI Playbook Part Five: Generational Differences and Similarities
2018 How to Grow Attendance Series Part Two: Marketing Channel Mix and Other Tactics that Drive Growth
Publish Date:
08-27-2018
By Barry Siskind
This 12-page report covers the following:
- Why it is important to adjust booth engagement techniques – data on the generational workforce shift in play and topline CEIR data on unique generational workforce preferences
- Discussion of gaps of exhibit booth engagement approaches with what attendees use
- Exhibit booth additions, improvement plans to enhance attendee engagement
- How to convert attendee “window shopping” into engagement via the human factor
- Conversation opener examples
- Discussion of the power of empathy in driving discussions with attendees
- Questions to include in pre-show exhibit booth staff training to help maximize success of attendee engagement efforts
- Tactics to effectively disengage with attendees and successfully identify next steps
Member Price: $0.00
Price: $24.00
Publish Date:
08-13-2018
This report documents the volume of attendance to business-to-business exhibitions in the past two years and plans for the near-term future, as well as reasons for these future plans. It also provides advice offered by attendees on how B2B exhibitions can be enhanced to further increase the value of their attendee experience.
This six-page fact sheet provides the following information:
- Average and median number of B2B exhibitions attended in the past two years
- Anticipated volume of attendance in the next two years
- Reasons for anticipated volume of attendance in the next two years
- Suggestions on how to address gaps to enhance the value of attending a B2B exhibition
This report is part of a multiple fact sheet series identifying attendee practices in general as well as insights on differences by specific attendee categories.
Member Price: $0.00
Price: $0.00
Publish Date:
08-02-2018
This report documents the positive effects pre-event planning and tracking activities have on an attendee’s opinion of a B2B exhibition they attend and evaluates the impact these activities have on attendee Net Promoter Scores (NPS).
This five-page fact sheet provides the following information:
- Overall rate of pre-planning among attendees as well as for six specific activities
- Which pre-planning activities have the most impact on driving higher NPS scores
- Overall rate of tracking activities while visiting an exhibition among attendees as well as for nine specific activities
- Which tracking activities have the most impact on driving higher NPS scores
- Who decides which activities will be tracked (individual or whether boss is involved)
This report is part of a multiple fact sheet series identifying attendee practices in general as well as insights on differences by specific attendee categories.
Member Price: $0.00
Price: $0.00
