You are here
Research
FIND RESEARCH
Search our collection of over 200 timely reports on market sector performance, economic impact, trends, and insight.
NOW TRENDING
2018 Attendee ROI Playbook Part Six: Gender Differences and Similarities
2018 Attendee ROI Playbook Part Five: Generational Differences and Similarities
2018 How to Grow Attendance Series Part Two: Marketing Channel Mix and Other Tactics that Drive Growth
Publish Date:
08-02-2018
This report documents the positive effects pre-event planning and tracking activities have on an attendee’s opinion of a B2B exhibition they attend and evaluates the impact these activities have on attendee Net Promoter Scores (NPS).
This five-page fact sheet provides the following information:
- Overall rate of pre-planning among attendees as well as for six specific activities
- Which pre-planning activities have the most impact on driving higher NPS scores
- Overall rate of tracking activities while visiting an exhibition among attendees as well as for nine specific activities
- Which tracking activities have the most impact on driving higher NPS scores
- Who decides which activities will be tracked (individual or whether boss is involved)
This report is part of a multiple fact sheet series identifying attendee practices in general as well as insights on differences by specific attendee categories.
Member Price: $0.00
Price: $0.00
Publish Date:
07-30-2018
This report explores the range of sources that business professionals who attend business-to-business (B2B) exhibitions relied upon to meet their business information and purchasing decision needs and documents the B2B exhibition channel's rank as a valued source in meeting their needs compared to all other primary sources relied upon.
This report is part of a multiple fact sheet series identifying attendee practices in general as well as insights on differences by specific attendee categories.
Member Price: $0.00
Price: $0.00
Publish Date:
07-23-2018
This report documents 22 different metrics used by survey participants to assess the value of attending by pinpointing which are most popular, how users determine an event performed to their expectations and where they feel B2B exhibitions deliver the best value/ROI against each specific metric.
This 5-page fact sheet includes:
- Snapshot of the decision-making process to attend
- Summary of the most important reasons for attending
- Process used to evaluate the value of attending – nature of the process and among those who follow a process, who is involved
- Attendee NPS (Net Promoter Score)
- Attendee ROI/Value Scorecard – list of 22 metrics used, how well exhibitions perform per metric user scores and for which metrics users identify B2B exhibitions deliver the best value/ROI
This report is part of a multiple fact sheet series identifying attendee practices in general as well as insights on differences by specific attendee categories.
Member Price: $0.00
Price: $0.00
