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Report Matrix for Users

CEIR offers hundreds of reports across the B2B exhibitions ecosystem. We have provided a quick look guide to point users in the right direction of information needed based on relevancy of audience type.

CEIR REPORT MATRIX FOR USERS

Relevant for These Audiences

CEIR REPORT SERIES

Attendee

Exhibitor

Organizer

Marketer

YPs

Attendee Floor Engagement Series

This series is a great resource for understanding the range of attendee engagement tactics used on the exhibition floor and which of these tactics attendees use most.

CEIR REPORT SERIES

Attendee

Exhibitor

Organizer

Marketer

YPs

Attendee Retention Insights Series

This series offers a profile of attendees that visit an exhibition repeatedly and the content that turns them into a loyal fan-base.

CEIR REPORT SERIES

Attendee

Exhibitor

Organizer

Marketer

YPs

Attendee ROI Playbook

This fact sheet series addresses the process of how attendees evaluate the outcome of attending or the metrics most commonly used to determine whether the trip was worthwhile.

CEIR REPORT SERIES

Attendee

Exhibitor

Organizer

Marketer

YPs

B2B Exhibition Sponsorship Playbook

This series provides a comprehensive overview of B2B exhibition sponsorship practices in North America and compiles organizer and exhibitor practices in a unique format, comparing organizer offerings and practices to those of exhibitors. It provides valuable industry benchmarks and insights on what is working to help organizers and exhibitors adjust programs to enhance their success.

CEIR REPORT SERIES

Attendee

Exhibitor

Organizer

Marketer

YPs

Changing Environment of Exhibitions Series of Fact Sheets

Ten fact sheets articulating the power of exhibitions in today’s dynamic times.

CEIR REPORT SERIES

Attendee

Exhibitor

Organizer

Marketer

YPs

Cost to Attract Attendees Report

This report details overall statistics for attendee promotion spending, comparing 2016 to 2013. Tactics that are most effective in driving attendance are also explored.

CEIR REPORT SERIES

Attendee

Exhibitor

Organizer

Marketer

YPs

Digital Toolkit to Enhance the Attendee Experience Series

This series provides insight on the digital essentials that maximize the attendee experience for the entire business-to-business journey.

CEIR REPORT SERIES

Attendee

Exhibitor

Organizer

Marketer

YPs

Exhibitor Spend Metrics

A compilation of reports that focus on exhibitor spending and budgeting.

CEIR Index

This annual report provides an objective measure of the annual performance of the exhibition industry by measuring year-over-year changes in four metrics: NSF of exhibit space sold, professional attendance, number of exhibiting companies and total event gross revenue.

How the Exhibit Dollar is Spent Report

This report is a great benchmark tool for exhibitors as well as an important planning tool for organizers and suppliers alike to determine what portion of the budget they capture.

Marketing Spend Decision Report

This report shares the full marketing channel mix among organizations that exhibit at B2B exhibitions, as well as exhibitor objectives for exhibiting, their view of the overall industry and many other key insights.

CEIR REPORT SERIES

Attendee

Exhibitor

Organizer

Marketer

YPs

Head of Marketing Insights Series

This series provides insights from marketing leadership at organizations in North America. It quantifies the power of B2B exhibitions as an effective marketing medium and uncovers areas of opportunity to expand awareness of thechannel and what to address to enhance its value and relevance to brand marketers.

CEIR REPORT SERIES

Attendee

Exhibitor

Organizer

Marketer

YPs

How to Grow Attendance Series

This report series provides benchmarks on common practices throughout a marketing campaign cycle, including planning, tactics used to reach and communicate with target audiences and methods used to evaluate outcomes.

CEIR REPORT MATRIX FOR USERS

Relevant for These Audiences

Industry Insights Series

Attendee

Exhibitor

Organizer

Marketer

YPs

This series offers readers articles written by leading industry experts. Content provides practical advice to help stakeholders maximize success in the exhibition channel.

99 Cost-Savings Tips and Tricks for Exhibit Managers

This 12-page, comprehensive report is a “must-read” for exhibit managers, industry veterans and those new to the job. The exhaustive list of savings opportunities includes the top 10 tips for effective strategic spending, as well as tips and tricks to save on tactical exhibit expenses relating to every aspect of exhibiting.

Best Practices for Exhibit Booth Design – for Companies of All Sizes

This report explores the “why” and “what” of exhibition booth planning that helps a company – no matter its size – make decisions that result in high impact, memorable exhibition experiences – the kind that build deep connections for a brand and establish meaningful conversations with customers and new prospects alike.

Booth Location and Other Factors to Consider to Maximize Exhibit Success

This report offers a holistic overview of factors exhibitors should consider when deciding which booth location is apt to work best for them to help them achieve their end goals for exhibiting.

Cultivating an Innovative Culture and Mindset – Even in Mature Industries

The document delineates four critical, guiding principles for organizers to follow to create and nurture a culture that drives innovation and points out considerations unique to big and small companies. It offers useful information to share with participants involved in strategic planning as well as when assessing new launch, merger or acquisition opportunities.

Designed to Engage – How to Build Elements of Engagement into Booth Designs

This report defines engagement and discusses the disconnect between what attendees want and what exhibitors are doing.

Demystifying Electrical Services for the Exhibitor

This report is a must-read for new exhibitors who want to minimize exhibiting expenses.

How Exhibitors Can Improve Lead Quality and Sales Conversion

This report is a valuable primer for exhibitors looking to implement or compare their approach to best practices at every phase of the process, from the outset of defining lead goals to ensuring effective lead follow-up that helps maximize sales conversions.

How Exhibitors Can Use Games and Contests To Drive Greater Trade Show Success

This report includes advice on how to tailor game experiences and digital game offerings for exhibiting success.

It’s Not Your Father’s or Mother’s Trade Show Anymore – Engage with Caution

This report offers advice on exhibitor engagement approaches for millennials.

Managing for Results: Benchmarks for Exhibit Growth

This report takes into account that business-to-business exhibitions are versatile and serve many business objectives. It lists 99 reasons why organizations choose to exhibit and advocates following a management approach that allows a tighter focus when exhibiting that supports an organization’s top priorities, a way to quantify what success looks like to use as performance metrics.

Steps to Build a Client-Centric Speaker Bureau for Your Exhibit Program

This report presents the case for building a speaker bureau to support an exhibit program, explaining the benefits and offering a framework to build one.

Unraveling the Myths About Material Handling

This report is a must-read for first-time exhibitors looking to understand what is material handling, which is the shipment of goods onto and off the exhibition floor and how this service is charged.