Report Matrix for Users

CEIR REPORT MATRIX FOR USERS

CEIR REPORT SERIES

Attendee

Exhibitor

Organizer

Marketer

YPs

Attendee Floor Engagement Series

This series is a great resource for understanding the range of attendee engagement tactics used on the exhibition floor and which of these tactics attendees use most.

• Part One: Exhibitor In-booth Tactics – People, Product, Learning, Emotion and Other Tactics

• Part Two: Use of Exhibition Organizer Digital Tactics and Other Services

• Part Three: Exhibitor In-booth Tactics – Methods used to Evaluate Outcomes

• Part Four: Exhibitor In-booth tactics – Looking to the Future – Areas to Improve and Interest in New Models

• Part Five: Exhibition Floor Networking Opportunities Outside Exhibit Booths

• Part Six: Exhibition Floor Product Engagement Activities Outside Exhibit Booths

• Part Seven: Exhibition Floor Learning Activities Outside Exhibit Booths

• Part Eight: Exhibition Organizers: Methods Used to Evaluate Outcome, Areas to Improve, Interest in New Models

CEIR REPORT SERIES

Attendee

Exhibitor

Organizer

Marketer

YPs

Attendee Retention Insights Series

This series offers a profile of attendees that visit an exhibition repeatedly and the content that turns them into a loyal fan-base.

• Part One: Basics for Creating Your Attendee Retention Strategy: Tracking, Profiling and Why They Come Back

• Part Two: Exhibition Floor Features that Build a Loyal Alumni Attendee Audience

• Part Three: Education Content that Builds a Loyal Alumni Attendee Audience

• Part Four: Special Activities and Amenities that Build a Loyal Alumni Attendee Audience

• Part Five: 11 Real-world Business-to-Business Exhibition Organizer Approaches to Attendee Retention Efforts

CEIR REPORT SERIES

Attendee

Exhibitor

Organizer

Marketer

YPs

Attendee ROI Playbook

This fact sheet series addresses the process of how attendees evaluate the outcome of attending or the metrics most commonly used to determine whether the trip was worthwhile.

• Part One: Decision to Attend and Factors Driving Attendee ROI/Value

• Part Two: B2B Exhibitions Top-ranked for Value in Meeting Business Information & Purchasing Decision Needs

• Part Three: Pre-Planning and Tracking Activities – Impact on Perceived ROI/Value of Attending

• Part Four: Attendance Today and 2019-2020 Outlook

• Part Five: Generational Differences and Similarities

• Part Six: Gender Differences and Similarities

• Part Seven: Where Value and Metrics Vary by Event Size

CEIR REPORT SERIES

Attendee

Exhibitor

Organizer

Marketer

YPs

B2B Exhibition Sponsorship Playbook

This series provides a comprehensive overview of B2B exhibition sponsorship practices in North America and compiles organizer and exhibitor practices in a unique format, comparing organizer offerings and practices to those of exhibitors. It provides valuable industry benchmarks and insights on what is working to help organizers and exhibitors adjust programs to enhance their success.

• Part One: What Organizers Offer Compared to What Exhibitors Buy

• Part Two: Sponsorship Sales Process – Customer Satisfaction, Package or A La Carte? Self-serve or Staff-Assisted?

• Part Three: Evaluating the Outcome of Sponsorship Sales and Purchases

• Part Four:  Future Outlook for Sponsorship Sales and Purchases

• Part Five: Who are Non-Buyers and What May Prompt Them to Buy?

CEIR REPORT SERIES

Attendee

Exhibitor

Organizer

Marketer

YPs

Changing Environment of Exhibitions Series of Fact Sheets

Ten fact sheets articulating the power of exhibitions in today’s dynamic times.

• Fact Sheet One: Exhibitions Are Highly Valued in Achieving Marketing and Sales Objectives

• Fact Sheet Two: Marketers Intend to Maintain or Expand Number of Exhibitions

• Fact Sheet Three: Marketers Find Exhibitions Essential Marketing and Sales Tactic

• Fact Sheet Four: Exhibitions Deliver Unique Value

• Fact Sheet Five: Exhibitions Valued for Marketing to Hard to Reach Sectors and Professionals

• Fact Sheet Six: Factors that Drive the Decision to Exhibit

• Fact Sheet Seven: Positive Outlook of an Industry or Company Linked to Increased Exhibition Activity

• Fact Sheet Eight: Exhibitions Foster Business Relationships

• Fact Sheet Nine: Use of Exhibitions and Exhibitor Sales Channels

• Fact Sheet Ten: Exhibitor Profile – Overall Compared to Power Users

CEIR REPORT SERIES

Attendee

Exhibitor

Organizer

Marketer

YPs

Cost to Attract Attendees Report

This report details overall statistics for attendee promotion spending, comparing 2016 to 2013. Tactics that are most effective in driving attendance are also explored.

CEIR REPORT SERIES

Attendee

Exhibitor

Organizer

Marketer

YPs

Digital Toolkit to Enhance the Attendee Experience Series

This series provides insight on the digital essentials that maximize the attendee experience for the entire business-to-business journey.

• Part One: Organizer Pre-Event Communications and Registration Offerings

• Part Two: Exhibitor Offerings

• Part Three: Attendee Technology Profile

• Part Four: Exhibition Organizers Onsite and Post-Event Offerings

CEIR REPORT SERIES

Attendee

Exhibitor

Organizer

Marketer

YPs

Exhibitor Spend Metrics

A compilation of reports that focus on exhibitor spending and budgeting.

CEIR Index

This annual report provides an objective measure of the annual performance of the exhibition industry by measuring year-over-year changes in four metrics: NSF of exhibit space sold, professional attendance, number of exhibiting companies and total event gross revenue.

How the Exhibit Dollar is Spent Report

This report is a great benchmark tool for exhibitors as well as an important planning tool for organizers and suppliers alike to determine what portion of the budget they capture.

Marketing Spend Decision Report

This report shares the full marketing channel mix among organizations that exhibit at B2B exhibitions, as well as exhibitor objectives for exhibiting, their view of the overall industry and many other key insights.

CEIR REPORT SERIES

Attendee

Exhibitor

Organizer

Marketer

YPs

Global Virtual Event Trends

This global study is ambitious in scope. It provides a snapshot of the extent of virtual event activity among organizers that typically run or manage B2B exhibitions or corporate events.

• Report One: Anatomy of Virtual Events and Financial Outcomes

CEIR REPORT SERIES

Attendee

Exhibitor

Organizer

Marketer

YPs

How to Grow Attendance Series

This report series provides benchmarks on common practices throughout a marketing campaign cycle, including planning, tactics used to reach and communicate with target audiences and methods used to evaluate outcomes.

• Part One: Planning and Goal Setting that Positions Efforts for Success

• Part Two: Marketing Channel Mix and Other Tactics that Drive Growth

• Part Three: Messaging that Resonates and Delivers

• Part Four: Plans on Where to Improve Approach in Near-term Future

CEIR REPORT MATRIX FOR USERS

Industry Insights Series

Attendee

Exhibitor

Organizer

Marketer

YPs

99 Cost-Savings Tips and Tricks for Exhibit Managers

This 12-page, comprehensive report is a “must-read” for exhibit managers, industry veterans and those new to the job. The exhaustive list of savings opportunities includes the top 10 tips for effective strategic spending, as well as tips and tricks to save on tactical exhibit expenses relating to every aspect of exhibiting.

Best Practices for Exhibit Booth Design – for Companies of All Sizes

This report explores the “why” and “what” of exhibition booth planning that helps a company – no matter its size – make decisions that result in high impact, memorable exhibition experiences – the kind that build deep connections for a brand and establish meaningful conversations with customers and new prospects alike.

Booth Location and Other Factors to Consider to Maximize Exhibit Success

This report offers a holistic overview of factors exhibitors should consider when deciding which booth location is apt to work best for them to help them achieve their end goals for exhibiting.

Cultivating an Innovative Culture and Mindset – Even in Mature Industries

The document delineates four critical, guiding principles for organizers to follow to create and nurture a culture that drives innovation and points out considerations unique to big and small companies. It offers useful information to share with participants involved in strategic planning as well as when assessing new launch, merger or acquisition opportunities.

Designed to Engage – How to Build Elements of Engagement into Booth Designs

This report defines engagement and discusses the disconnect between what attendees want and what exhibitors are doing.

Demystifying Electrical Services for the Exhibitor

This report is a must-read for new exhibitors who want to minimize exhibiting expenses.

How Exhibitors Can Improve Lead Quality and Sales Conversion

This report is a valuable primer for exhibitors looking to implement or compare their approach to best practices at every phase of the process, from the outset of defining lead goals to ensuring effective lead follow-up that helps maximize sales conversions.

How Exhibitors Can Use Games and Contests To Drive Greater Trade Show Success

This report includes advice on how to tailor game experiences and digital game offerings for exhibiting success.

It’s Not Your Father’s or Mother’s Trade Show Anymore – Engage with Caution

This report offers advice on exhibitor engagement approaches for millennials.

Managing for Results: Benchmarks for Exhibit Growth

This report takes into account that business-to-business exhibitions are versatile and serve many business objectives. It lists 99 reasons why organizations choose to exhibit and advocates following a management approach that allows a tighter focus when exhibiting that supports an organization’s top priorities, a way to quantify what success looks like to use as performance metrics.

Steps to Build a Client-Centric Speaker Bureau for Your Exhibit Program

This report presents the case for building a speaker bureau to support an exhibit program, explaining the benefits and offering a framework to build one.

Unraveling the Myths About Material Handling

This report is a must-read for first-time exhibitors looking to understand what is material handling, which is the shipment of goods onto and off the exhibition floor and how this service is charged.