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By Jefferson Davis

This six-page report covers content relating to:

  • The importance of leads and their role as mechanisms to shift internal perception of an exhibit program as an “expense” to an “investment”;
  • Defining what is and is not a lead;
  • How to improve lead quality;
  • The best methods to capture leads;
  • The Exhibit Interaction Capacity Formula, a tool to help set realistic lead goals;
  • How to monitor lead capture to assure goals are met; and
  • Tips on how to get representatives, dealers and distributors to follow up, and report progress and conversion.
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