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By Barry Siskind

This 12-page report covers the following:

  • Why it is important to adjust booth engagement techniques – data on the generational workforce shift in play and topline CEIR data on unique generational workforce preferences
  • Discussion of gaps of exhibit booth engagement approaches with what attendees use
  • Exhibit booth additions, improvement plans to enhance attendee engagement
  • How to convert attendee “window shopping” into engagement via the human factor
    • Conversation opener examples
    • Discussion of the power of empathy in driving discussions with attendees
    • Questions to include in pre-show exhibit booth staff training to help maximize success of attendee engagement efforts
    • Tactics to effectively disengage with attendees and successfully identify next steps
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