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This report documents the positive effects pre-event planning and tracking activities have on an attendee’s opinion of a B2B exhibition they attend and evaluates the impact these activities have on attendee Net Promoter Scores (NPS). 

This five-page fact sheet provides the following information:

  • Overall rate of pre-planning among attendees as well as for six specific activities
  • Which pre-planning activities have the most impact on driving higher NPS scores
  • Overall rate of tracking activities while visiting an exhibition among attendees as well as for nine specific activities
  • Which tracking activities have the most impact on driving higher NPS scores
  • Who decides which activities will be tracked (individual or whether boss is involved)

This report is part of a multiple fact sheet series identifying attendee practices in general as well as insights on differences by specific attendee categories.

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SKU:
2749
Publish Date: 
08-02-2018