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This report explores the range of sources that business professionals who attend business-to-business (B2B) exhibitions relied upon to meet their business information and purchasing decision needs and documents the B2B exhibition channel's rank as a valued source in meeting their needs compared to all other primary sources relied upon.

This report is part of a multiple fact sheet series identifying attendee practices in general as well as insights on differences by specific attendee categories.

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SKU:
2745
Publish Date: 
07-30-2018