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This report provides a profile of marketing practices among business-to-business exhibitors of all organizational sizes, from small to large.
Profile statistics include:
• Objectives for exhibiting and metrics used to evaluate success
• Marketing spend allocation across all marketing channels
• Number of exhibitions participated in from 2015 to 2017 and projections for 2018
• Typical booth sizes from 2015 to 2017 and projections for 2018
• Median spending estimate on a per exhibition basis

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SKU:
2723
Publish Date: 
02-12-2018