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By Samuel J. Smith, Managing Director, Interactive Meeting Technology, LLC

There has been a lot of buzz about gamification in the business world over the past several years, and the trade show world is no exception. Exhibitors want to know how to use the power of games to get more booth traffic and greater engagement with attendees.This article will discuss what makes a game, why games motivate trade show attendees and tips on how to tailor that game experience for exhibiting success.

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SKU:
2720
Publish Date: 
10-19-2017