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Report Part Four looks forward, identifying how exhibitors plan to improve their exhibiting approach, what they are advocating to organizers to help them be more successful, as well as quantifying the extent of openness, interest in exploring new exhibition floor layouts and models.

This is the fourth report in an eight report series on attendee floor engagement. Reports from this landmark research offer exhibitors and organizers a comprehensive resource to help understand the range of attendee engagement tactics used on the exhibition floor and, more importantly, which of these tactics enjoy high attendee usage – a signal of high engagement. Commentary from exhibitors is also provided illustrating how key trends are put into action.

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